The social media accounts you manage for your restaurant are a key component to building your online reputation. As you consider effective ways to generate more buzz among your social media followers, keep a few basic best practices in mind.
Increase Posting Frequency
One of the most effective methods to improving social media engagement is to boost your activity, consistently. Be strategic about your social media efforts. For the first two weeks, consider posting at different times of day to gauge what time of day will generate the most engagement with your follower base. Pay close attention to what your followers are saying as their insights can help provide valuable insights for your brand.
Have a Clear Call-to-Action
As you create and share content with your followers, have a clear call-to-action in your posts. As you develop a relationship and build trust with your followers, they will be more inclined to share your posts with their friends, improving visibility for your restaurant. An effective strategy to incentivizing participation is to hold a photo contest, launch a giveaway or establish a contest. Ask your followers specific questions, such as what their favorite menu item is, to increase follower engagement. This is a great opportunity to get to know those that love your brand most, seize it!
Tailor Your Content
Every social media platform features its own features and purposes. With some overlap, the followers you have on twitter are different from those that may be following you on Instagram or Facebook. While you should absolutely repurpose the content you’ve worked hard to create, each content piece should be tailored and refined for that specific platform and demographic. Regardless of what medium you are posting on for your brand, always try to drive value for your followers and share relevant, compelling information whenever possible.