A lot goes into running a profitable business, and in today’s competitive restaurant environment, marketing plays a key role in growing and sustaining your business.
But what if you don’t have a huge marketing budget?
Here are 3 simple marketing strategies from 214 Eats in Dallas, Texas to get the most bang for your marketing buck and see results in the process:
Invest in SEO
SEO stands for Search Engine Optimization. It’s the process of catering your website toward search engine algorithms and moving your restaurant up the search engine search results. So when your potential customer searches for a “burger restaurant near me in Dallas,” your restaurant is a top hit. The digital marketing gurus at 214 Eats can help you get started.
Become a Restaurant Week Participant
Restaurant Weeks were originally created for restaurants to gain revenue during the low season – typically in August. And it’s a good way to do that, but it’s also a chance to showcase new pairings and dishes, impress new customers who could become regulars, and get your name out there in the community during Restaurant Week advertising.
Showcase the Brand via Social Media Outlets
What does your restaurant stand for? When people buy into a company, restaurant, or service provider, they are buying into the mission of the business. Sure, you might sell pizza, but people want to connect with your pizza parlor on a deeper level to invest in it. Use your social media outlets – Facebook, Instagram, etc. – to offer behind the scenes looks at your restaurant, showcase videos about how a certain dish is prepared, etc. If you’re lucky, you might even get these videos shared and watch your audience grow.