restaurant reputation management Dallas

How to Partner with Bloggers to Bring in More Customers

Working to create an online presence can be hard work. Research, put out by Twitter, states that 49% of survey responders trust social media personalities and bloggers when it comes to investing in a service or product. 

So how do you go about connecting and including bloggers and social media personalities with your restaurant? 214 Eats, an expert in restaurant online reputation management, restaurant social marketing, and search engine optimization, has just the tools for you!

Offering Samples = Reviews

One of the best way to connect bloggers and social media personalities with your restaurant is to simply offer them free food! Do your research and select foodie bloggers that are specifically interested in your genre. Are you a mainstream restaurant? Or do you offer something more selective? Choose foodie bloggers that fit your style! 

Often this will encourage the bloggers to write a review of your restaurant. This is where you will gain customers. If the blogger loves your style and what you serve, you can bet your restaurant will be flowing with a slew of brand new customers very soon! 

 

Sponsor a Blog Post

One way to ensure the blogger writes about your restaurant is to pay them to write a “sponsored post.” A sponsored blog post is written by the blogger in their own voice expressing their own views of your food and restaurant (so you better make sure they enjoy themselves). The blogger will include an anecdote that states the blog was sponsored, but that the views are their own. 

Readers, and potential customers, will enjoy reading what the blogger has to say in their own words, and you will gain new customers. I’d call that a win! 

 

Free Stuff! 

Sending a blogger free food or paying them to write about your restaurant may not always be the answer. Maybe you need to work with the blogger to giveaway coupons, a date night, or restaurant merchandise, to their readers. This not only puts your restaurant on people’s radar, but it drums up excitement! 

You need to ensure your giveaway is something people will actually want. Who doesn’t love a free date night? Maybe you can offer a t-shirt and coupons? Whatever it is, work with the blogger to decide what is best! 

 

Is this just too much for you to take on? Have no fear! Let 214 Eats take care of it for you! 214 Eats specializes in social marketing, online reputation management, search engine optimization,  and dynamic websites for restaurants! Contact 214 Eats today! 

Brew the Cure: See You There!

At 214 Eats, what do we love more than food? Food with a cause! We love supporting a fantastic organization while enjoying good eats! 

The Young Leadership Committee of the Juvenile Diabetes Research Foundation (JDRF) is hosting its 5th Annual Brew the Cure on Saturday, June 3, 2017 from 2:00 PM to 5:00 PM at Henderson Tap House in Dallas. 

This awesome event will feature phenomenal live music, a continuous pour of incredible local brews, yummy food, exciting raffle prizes, and tons of fun! Since the event started in 2012, Brew the Cure has raised more than $80,000 to support JDRF’s cause. 

Sponsors for this year’s Brew the Cure include the Orix Foundation and CMS Strategic Partners. 

JDRF is the leading global organization focused on fighting type 1 diabetes research. Currently, there is no cure for type 1 diabetes, and no way to prevent it. JDRF funds research that drives scientific progress to deliver new treatments and therapies for those that live with the reality of type 1 diabetes. 

JDRF helps to identify and invest in therapies that prove promising in their early stages. “This investment strategy ensures that the most life-changing breakthroughs can make it through the long research, development and delivery process and get to people living with type 1 diabetes sooner.” 

JDRF also hopes to develop a vaccination that will hopefully prevent type 1 diabetes from the beginning. The vaccine would prevent the autoimmune attack on the cells that produce insulin. JDRF is also working towards therapies that can prevent people with type 1 diabetes from becoming dependent on insulin therapy. 

Individual tickets for the event are $30. To buy tickets, click here. Tickets include free beer (3 tickets each), yummy food (light buffet), exciting raffle prizes, and live entertainment! 

Henderson Tap House is located at 2323 N Henderson Avenue, Dallas, TX75206. 

Food, Beer, Good Cause? See you there! 

Come Party at Mayfest

Come one, come all, to Fort Worth’s biggest party! Mayfest will be taking place May 4-7 along the Trinity River in Trinity Park. 

Join in on 33 acres of fun! There is plenty to do for everyone in the family. There will be live music, bounce houses, a petting zoo, carnival rides, performing arts groups, zip-lining, rock-climbing, an art & gift market, and more! 

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There are 7 stages of entertainment! 7!!!! And 3 stages solely dedicated to music! 

The Main Stage, Art Stage, and Riverbank Stage are the music stages. The Main Stage is geared toward everyone. Many different genres will be performed. The Art Stage will focus specifically on bluegrass and jazz. The Riverbank Stage will focus on Country Western and Texas Country. Around 40 bands will be performing over the 4 day period, so you are sure to hear something you like!

The other 4 stages will be showcasing a wide variety of performing arts. Get ready for some tap dancing, Ballet, hip-hop, martial arts, and more! The Frost Zone Stage, the Tom Thumb Children’s Stage, the Sports Stage, and the Leisure Time Stage are where you will find the performing arts entertainment! 

Are you a foodie like we are at 214 Eats? Mayfest has something for you! Since 2014, Mayfest has had the “Best of the Fest” Food Vendor Contest. Mayfest Food Vendors will submit dishes and concoctions in various categories for judges (local chefs and celebrities) to sample on Thursday afternoon. Once the results are revealed the vendors will display their awards on the front of their booths. If you’d like to unofficially judge (we definitely will be!) pick up a Mayfest “Food-Crawl” Map to taste everything yourself! 

There is so much more to do at Mayfest, so be sure to check it out! If you visit on Thursday, May 4th, its FREE in celebration of Mayfest’s 45th Anniversary! On May 5-7 it will cost $5 for Children 3-12, $8 for Adults 13+, and $5 for Adults 60+. Children 2 and under are FREE! Parking costs $10/car in every lot. Don’t miss out! 

Are Online Reviews Hurting Your Restaurant?

Believe it or not, online reviews make a huge impact on sales and customer retention! According to statistics put out by websitebuilder.org, positive reviews can increase your sales by 18%! However, according to the Harvard Business Review, every unanswered negative online review can cost your restaurant almost $7,000 annually. If I were you, I’d be double checking my online presence right about now. 

Customers rely on feedback from others to decide whether your restaurant is worth their time. Every positive review creates more trust between your restaurant and a potential customer. If other people like it, then surely they will too! 

Negative reviews are something that need to be handled quickly and professionally. For every negative review nearly 25% of potential customers will not eat at your restaurant. Yikes! That percentage increases as the number of negative reviews increase. 

Negative reviews need to be responded to in a helpful and pleasant way. If the review has you fired up, take some time and process then come back and respond. You do not want to add more fuel to the fire by engaging in an argument. Most customers and potential customers won’t write you off if they see that you genuinely care and take the time to address potential problems. 

It’s your job to ensure they like what they see online, but how do you do that? Let us help! 214 Eats is an expert in online restaurant reputation management in Dallas. We want your restaurant to succeed as much as you do! 

At 214 Eats, we use software to detect every review and mention that is left about your restaurant. We will manage your online restaurant reputation with objective and positive review responses written by humans. 

Give us a shot! Request a Demo today! See for yourself how 214 Eats can improve your online restaurant reputation!

For more information on online review statistics, please see the infographic by websitebuilder.org below: