restaurant reputation management

We’re Seeing Stars: How Raising Your Ratings Can Increase Revenue

In this digital world, everyone is a critic. 

 

Our newsfeeds are blown up with the opinions of many 24/7, so it’s no surprise that online reviews have skyrocketed as well. In fact, research has shown that 96% of quick service restaurants (QSRs) receive reviews these days vs. just 27% in 2015!  Oh – and those reviews translate to “stars,” rating your business compared to others.

If you’re a restaurant – then what can you do? Here are a few simple ways you can raise your ratings and increase revenue:

 

Respond to Reviews 

You can’t always control what the reviews say, but you can control how you handle them. With a direction correlation between ratings, reviews, and revenue – there is a lot on the line when it comes to handling these reviews appropriately. Be sure to respond to each and every review – even negative reviews! – in a prompt manner. Offer to follow-up offline if there is an issue that can’t be resolved via an online review. But keep in mind, many people see reviews and the responses you post, so handling them effectively is key.

 

Encourage Reviews

If you want to raise your ratings, then you’ll need more reviews! Entice customers to review through freebies or giveaways. Contact them right after they make a purchase to provide their review in a timely manner. Make the process as easy as possible, and you’ll see the numbers grow. Research shows that Google reviews in particular are very influential, both for search ratings and for driving traffic to your restaurant through searches like “restaurant near me.” 

 

Enlist a Restaurant Reputation Management Company

A study from the Harvard Business School showed that with each added star rating a restaurant had, the revenue went up 5-9%! In an industry with low margins, these stats just can’t be ignored. Enlist the help of an online reputation management company such as 214 Eats in Plano, Texas to help you devise a strategy for increasing your online restaurant ratings. Review our case studies on how we’ve helped other restaurants achieve great results when it comes to increasing online reviews and ratings and give us a call today for a consultation.  

3 Marketing Strategies for Restaurants on a Budget

A lot goes into running a profitable business, and in today’s competitive restaurant environment, marketing plays a key role in growing and sustaining your business. 

 

But what if you don’t have a huge marketing budget? 

 

Here are 3 simple marketing strategies from 214 Eats in Dallas, Texas to get the most bang for your marketing buck and see results in the process:

 

Invest in SEO

SEO stands for Search Engine Optimization. It’s the process of catering your website toward search engine algorithms and moving your restaurant up the search engine search results. So when your potential customer searches for a “burger restaurant near me in Dallas,” your restaurant is a top hit. The digital marketing gurus at 214 Eats can help you get started. 

 

Become a Restaurant Week Participant

Restaurant Weeks were originally created for restaurants to gain revenue during the low season – typically in August. And it’s a good way to do that, but it’s also a chance to showcase new pairings and dishes, impress new customers who could become regulars, and get your name out there in the community during Restaurant Week advertising. 

 

Showcase the Brand via Social Media Outlets

What does your restaurant stand for? When people buy into a company, restaurant, or service provider, they are buying into the mission of the business. Sure, you might sell pizza, but people want to connect with your pizza parlor on a deeper level to invest in it. Use your social media outlets – Facebook, Instagram, etc. – to offer behind the scenes looks at your restaurant, showcase videos about how a certain dish is prepared, etc. If you’re lucky, you might even get these videos shared and watch your audience grow. 

 

Want to learn more about restaurant marketing and how 214 Eats can help you grow your business? Give us a call today and let’s set up a consultation.