restaurant marketing

Food Photography: How to Make it Look Its Best

food photography tips best restaurant marketing dallas texas 214 Eats

When you’re a business, your product must look good.

And when you’re a restaurant, that product is food.


When the dominance of online marketing and social media marketing in today’s advertising landscape, there is simply no room for food that doesn’t look amazing. The competition in the food industry is just too tough. 


But how does the average restaurant produce drool-worthy photography? If you want your food photography to look its best, here are a few tips from 214 Eats in Dallas, Texas on how to make it happen:

Get the Right Lighting

 When taking food photography, natural light works best. You’ll want to work with angles and locations to find which is best for the food item you are photographing. Some work well as overhead shots, while others need a side shot. Work the lighting and angles until you find one that pops.


Don’t Overdo It with the Props

 A few appropriate props in the photo – napkin, utensils, or an ice cold beverage – can work well to add warmth and charm to your photo. However, they can also be overpowering and take away from the food itself. Be mindful of where your eye is drawn in the photo, and if the props are distracting, remove them. 


No Zoom Necessary

When photographing food, it can be tempting to zoom in tight on the foot item, but this often backfires. Sometimes, it means you can’t really tell what type of food you are looking at. Instead, leave some “free space” around your food item as to draw the eye into the food and not crowd the shot.


Edit Before Posting

This may go without saying, but be sure to use editing software to edit your photo before posting. Even simple filters via iOS or Adobe Lightroom can give your photography that extra pop that makes it stand out among a sea of social media photographs. These filters can sharpen, create depth of field, provide contrast, and so much more. 


If your restaurant needs help with food photography, then you’ve come to the right place! 214 Eats is a digital restaurant marketing company and we’d love to help you with your food photography and overall digital marketing strategy. Give us a call today for a consultation. 

User Generated Content: Why You Need it in your Restaurant Marketing Strategy

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Let’s face it: word-of-mouth still reigns supreme when it comes to drawing new customers into your restaurant. And studies have shown it doesn’t really matter if a person knows the person personally or not – they still value their opinion as much as they would a trusted friend!

This is where user generated content comes into play.


What is User Generated Content?

User generated content is simply online content that is created by your followers. Maybe someone ate at your restaurant posted a mouthwatering photo of one of your brunch offerings. Or someone took a picture at an event you hosted and posted it to their Facebook. These are examples of user generated content that can be leveraged to your advantage. 


Why use User Generated Content?

But why should you care about user generated content? Here are a few key reasons:


1.    It’s Cheap: Who doesn’t love a cheap marketing campaign? User generated content costs nothing and it’s one of the most valuable marketing tools. Simply share or repost a follower’s post and you’re on your way to driving more traffic to your restaurant with little effort or cost involved.

2.    It Humanizes Your Restaurant: This is the branding piece. People love to support a brand they understand and sharing user generated content from behind-the-scenes or a different perspective humanizes your brand. It gives potential customers a taste of what you’re all about. Putting a face to a name is good too, so when you see a positive post about your customer service or your staff, use that to your advantage! 

3.    It Builds Engagement: The more people who see posts about your restaurant, the more others are encouraged to chime in. And the more people engage with your restaurant, the more likely you are to be top-of-mind when they are dining out this weekend.


How do I Find Valuable User Generated Content?

Now you’re convinced to utilize user generated content, but how do you find it? 214 Eats – a digital restaurant marketing agency - has a full arsenal of tools to optimize your restaurant’s online presence, and we’d love to help you spread user generated content as part of your restaurant marketing strategy. Call us today to set up a consultation. 

Stop Making these 3 Restaurant SEO Mistakes

If you’ve been letting SEO help inform your website and social media decisions – then kudos! You’re on your way to growing your business and seeing your restaurant move up in the search rankings!


As you begin working on SEO – either by yourself or with a dedicated search engine marketing team that specializes in SEO like 214 Eats in Dallas, Texas – be sure to avoid these costly SEO mistakes: 


Not Working Social Media into the SEO Strategy

More and more, social media sites drive traffic to websites, build your restaurant’s brand platform, and influence purchase decisions. And while social media sites like Facebook don’t direct impact the Google search engine algorithms, there are places on the social media sites that many forget to factor in. Don’t ever leave the “about” sections on the sites empty. Fill in relevant keywords, a link to your website, and more. Each of these things provides another touchpoint in gaining restaurant credibility for Google SEO.


Posting Pictures that Lack Keywords

A search engine can’t see your image and what it is – but it can read the text descriptors. If you’re descriptions are just “image1001,” then you’re missing an opportunity for SEO. Instead, plug in words like “mushroom pizza XYZ Restaurant Dallas Texas.” And with each and every image you add, more keywords build your SEO profile and relevancy.


Bombarding the Content with Keywords

Keywords are good and necessary to move up in the search engine rankings. But don’t make your website sound like a robot wrote it! Write your content to people! Pick a keyword or phrase and pepper it into content a few times per page – but not so much that someone doesn’t even want to read what’s written. A great way to do this is to have a blog associated with your website. The blog can contain posts, each relating to various topics with keywords peppered into those posts, without it overwhelming the page and the reader.


Want to learn more about SEO for Restaurants? 214 Eats specializes in restaurant digital marketing for restaurants just like yours. Give us a call today and let’s get started!