restaurant digital marketing

Food Photography: How to Make it Look Its Best

food photography tips best restaurant marketing dallas texas 214 Eats

When you’re a business, your product must look good.

And when you’re a restaurant, that product is food.


When the dominance of online marketing and social media marketing in today’s advertising landscape, there is simply no room for food that doesn’t look amazing. The competition in the food industry is just too tough. 


But how does the average restaurant produce drool-worthy photography? If you want your food photography to look its best, here are a few tips from 214 Eats in Dallas, Texas on how to make it happen:

Get the Right Lighting

 When taking food photography, natural light works best. You’ll want to work with angles and locations to find which is best for the food item you are photographing. Some work well as overhead shots, while others need a side shot. Work the lighting and angles until you find one that pops.


Don’t Overdo It with the Props

 A few appropriate props in the photo – napkin, utensils, or an ice cold beverage – can work well to add warmth and charm to your photo. However, they can also be overpowering and take away from the food itself. Be mindful of where your eye is drawn in the photo, and if the props are distracting, remove them. 


No Zoom Necessary

When photographing food, it can be tempting to zoom in tight on the foot item, but this often backfires. Sometimes, it means you can’t really tell what type of food you are looking at. Instead, leave some “free space” around your food item as to draw the eye into the food and not crowd the shot.


Edit Before Posting

This may go without saying, but be sure to use editing software to edit your photo before posting. Even simple filters via iOS or Adobe Lightroom can give your photography that extra pop that makes it stand out among a sea of social media photographs. These filters can sharpen, create depth of field, provide contrast, and so much more. 


If your restaurant needs help with food photography, then you’ve come to the right place! 214 Eats is a digital restaurant marketing company and we’d love to help you with your food photography and overall digital marketing strategy. Give us a call today for a consultation. 

Social WiFi: 3 Reasons It May be Win-Win for Your Restaurant 

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Social WiFi has been around for a few years and has already allowed many restaurants and businesses to expand their digital marketing reach. But how? 214 Eats in Plano, Texas explains what Social WiFi is and why it may be a win-win for your restaurant and guests:


What is Social WiFi?

Social WiFi is different than traditional WiFi that businesses have provided to their customers in the past. Unlike traditional WiFi where a user is asked to join a network and enter a password, Social WiFi in Dallas offers the convenience of having customers login to the WiFi via a social media account and “liking” or “following” your business. Customers get secure Internet access, get to save their data, free Internet, and get better engagement with your company.


3 Benefits to Social WiFi for Restaurants

By now, you may already be contemplating the benefits and opportunities your restaurant may gain from incorporating Social WiFi, but here are a few specifics:


·     Greater Engagement: Once a customer has logged into your network and followed your page or provided an email address, you now have a more tangible route for future engagement. Many Social WiFi providers will offer an immediate discount or incentive; examples could include “15% off today” or “Free Dessert with Purchase of an Entrée!” But you can also provide future digital marketing offers when customers are in your geographic location or when you haven’t seen them in awhile. 

·     Better Customer Experience: Social WiFi gives you the opportunity to collect vital customer information that can affect the experience in the restaurant. For example, maybe you learn that the majority of your new guests prefer rock music, so you can cater the music in your restaurant to align with that preference.

·     Geotargeting: Why not engage customers when they enter your neighborhood? One study shows that over half of customers would have no problem providing their geographic location if they were given an incentive for doing so. They actually want a company to send an offer, discount, or incentive!


Social WiFi can be a win-win for you and your restaurant guests. Want to learn more? Contact us at 214 Eats, bringing a unique approach to branding and digital marketing for your restaurant and beyond. 

Stop Making these 3 Restaurant SEO Mistakes

If you’ve been letting SEO help inform your website and social media decisions – then kudos! You’re on your way to growing your business and seeing your restaurant move up in the search rankings!


As you begin working on SEO – either by yourself or with a dedicated search engine marketing team that specializes in SEO like 214 Eats in Dallas, Texas – be sure to avoid these costly SEO mistakes: 


Not Working Social Media into the SEO Strategy

More and more, social media sites drive traffic to websites, build your restaurant’s brand platform, and influence purchase decisions. And while social media sites like Facebook don’t direct impact the Google search engine algorithms, there are places on the social media sites that many forget to factor in. Don’t ever leave the “about” sections on the sites empty. Fill in relevant keywords, a link to your website, and more. Each of these things provides another touchpoint in gaining restaurant credibility for Google SEO.


Posting Pictures that Lack Keywords

A search engine can’t see your image and what it is – but it can read the text descriptors. If you’re descriptions are just “image1001,” then you’re missing an opportunity for SEO. Instead, plug in words like “mushroom pizza XYZ Restaurant Dallas Texas.” And with each and every image you add, more keywords build your SEO profile and relevancy.


Bombarding the Content with Keywords

Keywords are good and necessary to move up in the search engine rankings. But don’t make your website sound like a robot wrote it! Write your content to people! Pick a keyword or phrase and pepper it into content a few times per page – but not so much that someone doesn’t even want to read what’s written. A great way to do this is to have a blog associated with your website. The blog can contain posts, each relating to various topics with keywords peppered into those posts, without it overwhelming the page and the reader.


Want to learn more about SEO for Restaurants? 214 Eats specializes in restaurant digital marketing for restaurants just like yours. Give us a call today and let’s get started!