If you’ve been letting SEO help inform your website and social media decisions – then kudos! You’re on your way to growing your business and seeing your restaurant move up in the search rankings!
As you begin working on SEO – either by yourself or with a dedicated search engine marketing team that specializes in SEO like 214 Eats in Dallas, Texas – be sure to avoid these costly SEO mistakes:
Not Working Social Media into the SEO Strategy
More and more, social media sites drive traffic to websites, build your restaurant’s brand platform, and influence purchase decisions. And while social media sites like Facebook don’t direct impact the Google search engine algorithms, there are places on the social media sites that many forget to factor in. Don’t ever leave the “about” sections on the sites empty. Fill in relevant keywords, a link to your website, and more. Each of these things provides another touchpoint in gaining restaurant credibility for Google SEO.
Posting Pictures that Lack Keywords
A search engine can’t see your image and what it is – but it can read the text descriptors. If you’re descriptions are just “image1001,” then you’re missing an opportunity for SEO. Instead, plug in words like “mushroom pizza XYZ Restaurant Dallas Texas.” And with each and every image you add, more keywords build your SEO profile and relevancy.
Bombarding the Content with Keywords
Keywords are good and necessary to move up in the search engine rankings. But don’t make your website sound like a robot wrote it! Write your content to people! Pick a keyword or phrase and pepper it into content a few times per page – but not so much that someone doesn’t even want to read what’s written. A great way to do this is to have a blog associated with your website. The blog can contain posts, each relating to various topics with keywords peppered into those posts, without it overwhelming the page and the reader.
Want to learn more about SEO for Restaurants? 214 Eats specializes in restaurant digital marketing for restaurants just like yours. Give us a call today and let’s get started!