In this digital world, everyone is a critic.
Our newsfeeds are blown up with the opinions of many 24/7, so it’s no surprise that online reviews have skyrocketed as well. In fact, research has shown that 96% of quick service restaurants (QSRs) receive reviews these days vs. just 27% in 2015! Oh – and those reviews translate to “stars,” rating your business compared to others.
If you’re a restaurant – then what can you do? Here are a few simple ways you can raise your ratings and increase revenue:
Respond to Reviews
You can’t always control what the reviews say, but you can control how you handle them. With a direction correlation between ratings, reviews, and revenue – there is a lot on the line when it comes to handling these reviews appropriately. Be sure to respond to each and every review – even negative reviews! – in a prompt manner. Offer to follow-up offline if there is an issue that can’t be resolved via an online review. But keep in mind, many people see reviews and the responses you post, so handling them effectively is key.
If you want to raise your ratings, then you’ll need more reviews! Entice customers to review through freebies or giveaways. Contact them right after they make a purchase to provide their review in a timely manner. Make the process as easy as possible, and you’ll see the numbers grow. Research shows that Google reviews in particular are very influential, both for search ratings and for driving traffic to your restaurant through searches like “restaurant near me.”
A study from the Harvard Business School showed that with each added star rating a restaurant had, the revenue went up 5-9%! In an industry with low margins, these stats just can’t be ignored. Enlist the help of an online reputation management company such as 214 Eats in Plano, Texas to help you devise a strategy for increasing your online restaurant ratings. Review our case studies on how we’ve helped other restaurants achieve great results when it comes to increasing online reviews and ratings and give us a call today for a consultation.