online restaurant reputation management

4 Popular Marketing Mistakes

Everyone wants to promote their restaurants in the best light, but doing that requires a good strategy. What happens when your strategy goes awry? What did you do wrong? Don’t worry, 214 Eats here, and we will help you through this! First things first, avoid making the following mistakes: 

 

No Social Media? 

In today’s day and age social media is everything. Okay, maybe not everything, but a lot. This is where many of the younger generations go to find new restaurants and read reviews. If you don’t have a social media presence you are missing an entire generation (or two) of customers. Be active on your social media page! Showcase promotions and new entrees! 

 

Avoiding Emails

Many businesses avoid email marketing because they believe it to be ineffective. They couldn’t be more wrong! Over 90% of adults surveyed have said they enjoy getting promotional emails from businesses they frequent. Take advantage of this and email coupons and promotional events! 

 

Paying for Followers

Nothing says untrustworthy like bought followers, right? People who are checking out your social media accounts are more intelligent than some businesses give them credit for. If someone can tell you are paying for followers you are immediately deemed untrustworthy. But that’s not you, you know they are smart! You are going to earn your followers the correct way! Real people tell their friends about awesome restaurants they’ve been to, you can’t lose. 

 

Getting Social Media Crazy

What do we mean by this? Do not send direct or private messages. People do not like to be “spammed” with messages from businesses on their social media accounts. Share things on your page or tweet, but do not directly contact someone. If a person wants to find out more information about your restaurant make sure that information is available on your page. 

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Afraid you can’t handle the digital marketing of your restaurant? No worries! Let us take care of it. 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! Let us know how we can help you today! 

5 Steps to Gaining Online Reviews

It’s no secret that positive online reviews can have a huge impact on your restaurant’s sales and customer retention. More and more, customers are going online first before trying out new restaurants. 

Interested in improving your restaurant’s online reviews? 214 Eats is here to help! 214 Eats provides an end-to-end digital marketing program for restaurants and bars. Follow these 5 steps to improve your restaurant’s online reputation and increase your positive reviews. 

 

1. Just Ask! 

Many people won’t even think to write a review. Have your waiters or cashiers ask customers to write a review while they are checking out. Customers will be able to remember their experience and, don’t worry, research shows around 85% of reviews are positive! 

 

2. Quickly Respond to Negative Reviews

If a negative review shows up, don’t worry, but you will need to address it right away. You don’t want a customer to grow even more angry the longer they have to wait for a reply. Be kind and respectful to the reviewer, and let them know how you can remedy the problem. 

 

3. Highlight Positive Reviews

When someone gives you a glowing review, show it off! Share it on your restaurant’s website or social media page. Potential customers will see it and be more likely to come in and enjoy your restaurant! 

 

4. Utilize Social Media

Many social media websites make it easy for customers to review your restaurant. Utilizing all major social media outlets will bring in more customers and create more reviews. Post links to popular review sites so customers can easily write a review. 

 

5. Simplicity is Key

Make it easy for customers to write a review. If it’s complicated, customers will give up and never finish. Use an online reputation management platform (like 214 Eats!) to make the process easy and simple. 

 

Sound like maybe a little too much? Have no fear! 214 Eats is here! 214 Eats is excited to provide you with expert online reputation management for your restaurant. Contact us today! 

Come Party at Mayfest

Come one, come all, to Fort Worth’s biggest party! Mayfest will be taking place May 4-7 along the Trinity River in Trinity Park. 

Join in on 33 acres of fun! There is plenty to do for everyone in the family. There will be live music, bounce houses, a petting zoo, carnival rides, performing arts groups, zip-lining, rock-climbing, an art & gift market, and more! 

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There are 7 stages of entertainment! 7!!!! And 3 stages solely dedicated to music! 

The Main Stage, Art Stage, and Riverbank Stage are the music stages. The Main Stage is geared toward everyone. Many different genres will be performed. The Art Stage will focus specifically on bluegrass and jazz. The Riverbank Stage will focus on Country Western and Texas Country. Around 40 bands will be performing over the 4 day period, so you are sure to hear something you like!

The other 4 stages will be showcasing a wide variety of performing arts. Get ready for some tap dancing, Ballet, hip-hop, martial arts, and more! The Frost Zone Stage, the Tom Thumb Children’s Stage, the Sports Stage, and the Leisure Time Stage are where you will find the performing arts entertainment! 

Are you a foodie like we are at 214 Eats? Mayfest has something for you! Since 2014, Mayfest has had the “Best of the Fest” Food Vendor Contest. Mayfest Food Vendors will submit dishes and concoctions in various categories for judges (local chefs and celebrities) to sample on Thursday afternoon. Once the results are revealed the vendors will display their awards on the front of their booths. If you’d like to unofficially judge (we definitely will be!) pick up a Mayfest “Food-Crawl” Map to taste everything yourself! 

There is so much more to do at Mayfest, so be sure to check it out! If you visit on Thursday, May 4th, its FREE in celebration of Mayfest’s 45th Anniversary! On May 5-7 it will cost $5 for Children 3-12, $8 for Adults 13+, and $5 for Adults 60+. Children 2 and under are FREE! Parking costs $10/car in every lot. Don’t miss out! 

Improve Your Online Reputation: Social Powered Wi-Fi

Looking for new ways to engage your restaurant’s customer base? Struggling with generating online traffic for your restaurant’s homepage? Is your restaurant’s online reputation hurting? Let 214 Eats help! 

Our latest tool in online reputation management is here! Social Powered Wi-Fi! 

Social Powered Wi-Fi provides free Wi-Fi to your restaurant customers! When customers login to your restaurant’s free Wi-Fi, they will be prompted to login by using their email or social media account. Now you have their email, and they are connected to your restaurant’s homepage and will encourage them to write a review, check out your latest specials, or simply just “like” your page. All of these improve your restaurant’s online reputation management! 

But how? How does Social Powered Wi-Fi improve your restaurant’s online reputation? 

First, Social Powered Wi-Fi encourages positive reviews. The Social Powered Hotspot can direct customers to your restaurant’s review page. If the customer is enjoying their experience, they should not have any trouble jotting down a 5-star review!

By using Social Powered Wi-Fi you are collecting your customers’ emails. This enables you to provide them with targeted promotions, coupons, and messages. By emailing your customers personalized emails, you are optimizing their customer experience. Customers will be more likely to be return customers and start to create loyalty to your restaurant. 

One of the most beneficial ways Social Powered Wi-Fi can improve your restaurant’s online reputation, is connecting with customers’ social media accounts. When customers login to your restaurant’s free Wi-Fi, 214 can set it up so customers must “check in” to your restaurant to use it. This allows you to connect with a broader range of potential customers. 

Social Powered Wi-Fi is an incredible tool to boost your restaurant’s online reputation! Interested in learning more? Watch our video! 

Let 214 Eats help! Contact us today! 

Are Online Reviews Hurting Your Restaurant?

Believe it or not, online reviews make a huge impact on sales and customer retention! According to statistics put out by websitebuilder.org, positive reviews can increase your sales by 18%! However, according to the Harvard Business Review, every unanswered negative online review can cost your restaurant almost $7,000 annually. If I were you, I’d be double checking my online presence right about now. 

Customers rely on feedback from others to decide whether your restaurant is worth their time. Every positive review creates more trust between your restaurant and a potential customer. If other people like it, then surely they will too! 

Negative reviews are something that need to be handled quickly and professionally. For every negative review nearly 25% of potential customers will not eat at your restaurant. Yikes! That percentage increases as the number of negative reviews increase. 

Negative reviews need to be responded to in a helpful and pleasant way. If the review has you fired up, take some time and process then come back and respond. You do not want to add more fuel to the fire by engaging in an argument. Most customers and potential customers won’t write you off if they see that you genuinely care and take the time to address potential problems. 

It’s your job to ensure they like what they see online, but how do you do that? Let us help! 214 Eats is an expert in online restaurant reputation management in Dallas. We want your restaurant to succeed as much as you do! 

At 214 Eats, we use software to detect every review and mention that is left about your restaurant. We will manage your online restaurant reputation with objective and positive review responses written by humans. 

Give us a shot! Request a Demo today! See for yourself how 214 Eats can improve your online restaurant reputation!

For more information on online review statistics, please see the infographic by websitebuilder.org below: