fort worth restaurant reputation management

We’re Seeing Stars: How Raising Your Ratings Can Increase Revenue

In this digital world, everyone is a critic. 

 

Our newsfeeds are blown up with the opinions of many 24/7, so it’s no surprise that online reviews have skyrocketed as well. In fact, research has shown that 96% of quick service restaurants (QSRs) receive reviews these days vs. just 27% in 2015!  Oh – and those reviews translate to “stars,” rating your business compared to others.

If you’re a restaurant – then what can you do? Here are a few simple ways you can raise your ratings and increase revenue:

 

Respond to Reviews 

You can’t always control what the reviews say, but you can control how you handle them. With a direction correlation between ratings, reviews, and revenue – there is a lot on the line when it comes to handling these reviews appropriately. Be sure to respond to each and every review – even negative reviews! – in a prompt manner. Offer to follow-up offline if there is an issue that can’t be resolved via an online review. But keep in mind, many people see reviews and the responses you post, so handling them effectively is key.

 

Encourage Reviews

If you want to raise your ratings, then you’ll need more reviews! Entice customers to review through freebies or giveaways. Contact them right after they make a purchase to provide their review in a timely manner. Make the process as easy as possible, and you’ll see the numbers grow. Research shows that Google reviews in particular are very influential, both for search ratings and for driving traffic to your restaurant through searches like “restaurant near me.” 

 

Enlist a Restaurant Reputation Management Company

A study from the Harvard Business School showed that with each added star rating a restaurant had, the revenue went up 5-9%! In an industry with low margins, these stats just can’t be ignored. Enlist the help of an online reputation management company such as 214 Eats in Plano, Texas to help you devise a strategy for increasing your online restaurant ratings. Review our case studies on how we’ve helped other restaurants achieve great results when it comes to increasing online reviews and ratings and give us a call today for a consultation.  

Brew the Cure: See You There!

At 214 Eats, what do we love more than food? Food with a cause! We love supporting a fantastic organization while enjoying good eats! 

The Young Leadership Committee of the Juvenile Diabetes Research Foundation (JDRF) is hosting its 5th Annual Brew the Cure on Saturday, June 3, 2017 from 2:00 PM to 5:00 PM at Henderson Tap House in Dallas. 

This awesome event will feature phenomenal live music, a continuous pour of incredible local brews, yummy food, exciting raffle prizes, and tons of fun! Since the event started in 2012, Brew the Cure has raised more than $80,000 to support JDRF’s cause. 

Sponsors for this year’s Brew the Cure include the Orix Foundation and CMS Strategic Partners. 

JDRF is the leading global organization focused on fighting type 1 diabetes research. Currently, there is no cure for type 1 diabetes, and no way to prevent it. JDRF funds research that drives scientific progress to deliver new treatments and therapies for those that live with the reality of type 1 diabetes. 

JDRF helps to identify and invest in therapies that prove promising in their early stages. “This investment strategy ensures that the most life-changing breakthroughs can make it through the long research, development and delivery process and get to people living with type 1 diabetes sooner.” 

JDRF also hopes to develop a vaccination that will hopefully prevent type 1 diabetes from the beginning. The vaccine would prevent the autoimmune attack on the cells that produce insulin. JDRF is also working towards therapies that can prevent people with type 1 diabetes from becoming dependent on insulin therapy. 

Individual tickets for the event are $30. To buy tickets, click here. Tickets include free beer (3 tickets each), yummy food (light buffet), exciting raffle prizes, and live entertainment! 

Henderson Tap House is located at 2323 N Henderson Avenue, Dallas, TX75206. 

Food, Beer, Good Cause? See you there! 

Come Party at Mayfest

Come one, come all, to Fort Worth’s biggest party! Mayfest will be taking place May 4-7 along the Trinity River in Trinity Park. 

Join in on 33 acres of fun! There is plenty to do for everyone in the family. There will be live music, bounce houses, a petting zoo, carnival rides, performing arts groups, zip-lining, rock-climbing, an art & gift market, and more! 

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There are 7 stages of entertainment! 7!!!! And 3 stages solely dedicated to music! 

The Main Stage, Art Stage, and Riverbank Stage are the music stages. The Main Stage is geared toward everyone. Many different genres will be performed. The Art Stage will focus specifically on bluegrass and jazz. The Riverbank Stage will focus on Country Western and Texas Country. Around 40 bands will be performing over the 4 day period, so you are sure to hear something you like!

The other 4 stages will be showcasing a wide variety of performing arts. Get ready for some tap dancing, Ballet, hip-hop, martial arts, and more! The Frost Zone Stage, the Tom Thumb Children’s Stage, the Sports Stage, and the Leisure Time Stage are where you will find the performing arts entertainment! 

Are you a foodie like we are at 214 Eats? Mayfest has something for you! Since 2014, Mayfest has had the “Best of the Fest” Food Vendor Contest. Mayfest Food Vendors will submit dishes and concoctions in various categories for judges (local chefs and celebrities) to sample on Thursday afternoon. Once the results are revealed the vendors will display their awards on the front of their booths. If you’d like to unofficially judge (we definitely will be!) pick up a Mayfest “Food-Crawl” Map to taste everything yourself! 

There is so much more to do at Mayfest, so be sure to check it out! If you visit on Thursday, May 4th, its FREE in celebration of Mayfest’s 45th Anniversary! On May 5-7 it will cost $5 for Children 3-12, $8 for Adults 13+, and $5 for Adults 60+. Children 2 and under are FREE! Parking costs $10/car in every lot. Don’t miss out!