dallas texas restaurant marketing

User Generated Content: Why You Need it in your Restaurant Marketing Strategy

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Let’s face it: word-of-mouth still reigns supreme when it comes to drawing new customers into your restaurant. And studies have shown it doesn’t really matter if a person knows the person personally or not – they still value their opinion as much as they would a trusted friend!

This is where user generated content comes into play.


What is User Generated Content?

User generated content is simply online content that is created by your followers. Maybe someone ate at your restaurant posted a mouthwatering photo of one of your brunch offerings. Or someone took a picture at an event you hosted and posted it to their Facebook. These are examples of user generated content that can be leveraged to your advantage. 


Why use User Generated Content?

But why should you care about user generated content? Here are a few key reasons:


1.    It’s Cheap: Who doesn’t love a cheap marketing campaign? User generated content costs nothing and it’s one of the most valuable marketing tools. Simply share or repost a follower’s post and you’re on your way to driving more traffic to your restaurant with little effort or cost involved.

2.    It Humanizes Your Restaurant: This is the branding piece. People love to support a brand they understand and sharing user generated content from behind-the-scenes or a different perspective humanizes your brand. It gives potential customers a taste of what you’re all about. Putting a face to a name is good too, so when you see a positive post about your customer service or your staff, use that to your advantage! 

3.    It Builds Engagement: The more people who see posts about your restaurant, the more others are encouraged to chime in. And the more people engage with your restaurant, the more likely you are to be top-of-mind when they are dining out this weekend.


How do I Find Valuable User Generated Content?

Now you’re convinced to utilize user generated content, but how do you find it? 214 Eats – a digital restaurant marketing agency - has a full arsenal of tools to optimize your restaurant’s online presence, and we’d love to help you spread user generated content as part of your restaurant marketing strategy. Call us today to set up a consultation. 

3 Marketing Strategies for Restaurants on a Budget

A lot goes into running a profitable business, and in today’s competitive restaurant environment, marketing plays a key role in growing and sustaining your business. 


But what if you don’t have a huge marketing budget? 


Here are 3 simple marketing strategies from 214 Eats in Dallas, Texas to get the most bang for your marketing buck and see results in the process:


Invest in SEO

SEO stands for Search Engine Optimization. It’s the process of catering your website toward search engine algorithms and moving your restaurant up the search engine search results. So when your potential customer searches for a “burger restaurant near me in Dallas,” your restaurant is a top hit. The digital marketing gurus at 214 Eats can help you get started. 


Become a Restaurant Week Participant

Restaurant Weeks were originally created for restaurants to gain revenue during the low season – typically in August. And it’s a good way to do that, but it’s also a chance to showcase new pairings and dishes, impress new customers who could become regulars, and get your name out there in the community during Restaurant Week advertising. 


Showcase the Brand via Social Media Outlets

What does your restaurant stand for? When people buy into a company, restaurant, or service provider, they are buying into the mission of the business. Sure, you might sell pizza, but people want to connect with your pizza parlor on a deeper level to invest in it. Use your social media outlets – Facebook, Instagram, etc. – to offer behind the scenes looks at your restaurant, showcase videos about how a certain dish is prepared, etc. If you’re lucky, you might even get these videos shared and watch your audience grow. 


Want to learn more about restaurant marketing and how 214 Eats can help you grow your business? Give us a call today and let’s set up a consultation.