Social Powered Wi-Fi

4 Popular Marketing Mistakes

Everyone wants to promote their restaurants in the best light, but doing that requires a good strategy. What happens when your strategy goes awry? What did you do wrong? Don’t worry, 214 Eats here, and we will help you through this! First things first, avoid making the following mistakes: 

 

No Social Media? 

In today’s day and age social media is everything. Okay, maybe not everything, but a lot. This is where many of the younger generations go to find new restaurants and read reviews. If you don’t have a social media presence you are missing an entire generation (or two) of customers. Be active on your social media page! Showcase promotions and new entrees! 

 

Avoiding Emails

Many businesses avoid email marketing because they believe it to be ineffective. They couldn’t be more wrong! Over 90% of adults surveyed have said they enjoy getting promotional emails from businesses they frequent. Take advantage of this and email coupons and promotional events! 

 

Paying for Followers

Nothing says untrustworthy like bought followers, right? People who are checking out your social media accounts are more intelligent than some businesses give them credit for. If someone can tell you are paying for followers you are immediately deemed untrustworthy. But that’s not you, you know they are smart! You are going to earn your followers the correct way! Real people tell their friends about awesome restaurants they’ve been to, you can’t lose. 

 

Getting Social Media Crazy

What do we mean by this? Do not send direct or private messages. People do not like to be “spammed” with messages from businesses on their social media accounts. Share things on your page or tweet, but do not directly contact someone. If a person wants to find out more information about your restaurant make sure that information is available on your page. 

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Afraid you can’t handle the digital marketing of your restaurant? No worries! Let us take care of it. 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! Let us know how we can help you today! 

Big Tex Choice Food Awards

It’s time! For what? For the Great State Fair of Texas! The State Fair kicks off tomorrow, September 29, 2017 and goes through Sunday, October 22, 2017. 

The State Fair offers more than 100 shows DAILY, as well as family-friendly activities, fantastic food (this is where we at 214 Eats will be), and competitions. 

Let’s take a moment and talk about the food. Specifically the 2017 Big Tex Choice Awards. The Big Tex Choice Awards started in 2005 as a way to debut the most insane, and scrumptious, edible concoctions available at the fair. The awards are “Best Taste - Sweet,” “Best Taste - Savory,” and “Most Creative.”

The contest to discover the winner actually started this summer, in mid-July, with 47 entries. Competitors must “have at least one year of experience as a concessionaire at the Fair to enter the competition.” Once the judges go through all 47 entries, they are narrowed down to 30 semi-finalists. 

From there, the entries are narrowed down to the top 10 finalists. Finally, the entries that are award worthy are announced. 

Taking the award for “Best Taste - Sweet” is the Gulf Coast Fish Bowl. This entry, put together by Clint Probst, is a blue punch cocktail that comes in a fish bowl with Nerds candy, Swedish Fish, and other yummies. Probst has been in the semi-finals eight times, but has never won before. 

The award for “Best-Taste - Savory” and “Most Creative” actually went to the same entry! The winner for these two awards is the Funnel Cake Bacon Quest Burger put together by Tom Grace. This scrumptious winner has funnel cake ‘buns’, burger patties, and delectable cheese dip. 

Finalists include deep fried froot loops, pinot noir popcorn, deep fried chicken noodle soup on a stick, fried texas sheet cake, texas fajita fries, the tamale donut, fat smooth, and surfin’ turfin’ tator boat. 

Hungry yet? 

Get on down to the State Fair of Texas, starting tomorrow, and try everything for yourself! 

Date Night! Girls Night! Guys Night!

Have plans for Friday, September 1st? You do now! Grab your significant other, your girlfriends, or your buddies, and head to the Community Beer Company for Brew-HaHa

The Brew-HaHa Comedy Series is having a new comedy dating show that will be hosted by Tyson Faifer from Fox’s Love Connection and WE TV’s Million Dollar Matchmaker. 

One contestant will win a date with a comedian from the Brew-Haha show. However, He or She won’t be able to see the comedian, they will only be able to hear their jokes. The idea is that laughter is the best way to find love, but is it? Come tomorrow and see! 

Tickets are $20, if bought in advance, and include a comedy dating show with a headliner comedian, a souvenir pint glass, 3 craft beers, and a mini tour of the Community Beer Company brewery.  A very limited amount of tickets will be sold. Tickets at the door will be $25 if the event is not already sold out. So call ahead and buy those tickets! 

All tickets are general admission except for VIP seating. If you and your friends want to be up close and personal for the action, purchase a VIP table! VIP tables are $100 and include front row seats for 4 and everything included in the general admission ticket for 4. A limited number of VIP tables will be sold. 

Community Beer Company is located at 1530 Inspiration Dr #200, Dallas, Texas, 75207. They “strive to create the highest quality craft brews [they] can, while creating an environment where our community can gather to enjoy good company and great beer together.” 

No matter who you go with, this show is guaranteed to be the highlight of your week! You will get to laugh with your friends, enjoy great beer, and maybe pick up a date? See ya there! 

It's Rodeo Time!

It’s that time again! Dust off your boots, the North Texas Fair and Rodeo in Denton is back! This year’s fair takes place from Friday, August 18, through Saturday, August 26. 

Come out and enjoy live music, both professional and youth rodeos, carnival rides and FOOD, and livestock exhibitions. This year’s fair will also feature the Paul Bunyan Lumberjack Show, Swiftly Swine Swimming & Pig Racing Show, and the Peterbilt Kid Zone. 

The Paul Bunyan Lumberjack Show is presented by Coserv. Performances are Monday-Friday (7:00 PM and 8:30 PM) and Saturday-Sunday (2:00 PM, 5:00 PM, and 8:00 PM). 

The Swiftly Swine Swimming & Pig Racing Show is presented by Hill & Hill Attorneys at Law. Performances are Monday-Friday (6:00 PM & 8:00 PM) and Saturday-Sunday (2:30 PM, 4:30 PM, 6:30 PM, and 8:30 PM). 

There are many different types of rodeos to choose from! The Professional Rodeo Cowboys Association Rodeo (PRCA) is your typical rodeo. Events include bareback riding, steer wrestling, a calf scramble, team roping, bull riding, and more! The PRCA Rodeo takes place August 18-20. Other rodeos include the TXT Equipment Invitational Ranch Rodeo (August 21), Mutton Bustin’ for the little kids and the 21 and Under Rodeo (August 22-23), and the Bull Blow Out and Cowboy Protection Match (August 24-26). 

The music line-up is outstanding! The fair gets started with the Josh Abbott Band on August 18 and concludes with Tracy Byrd on August 26. Other entertainers include Travis Tritt, Cody Johnson, Shane Smith & The Saints, and Sam Riggs. You cannot miss this!!

The carnival rides are top-notch! All of your favorites will be there, as well as some new ones! Get ready to relive your childhood on the carousel or the go-gator! Catch a thrill on the Kamikaze, Starship 2000, or the Scorpion! 

And of course we couldn’t forget about the food!! Indulge in fried goodness! Share a funnel cake! Savor the cotton candy! Scarf down the corndog! All your favorite fair food is there! 

Take the family, enjoy the music, have a great time, and enjoy the food! The North Texas Fair and Rodeo can’t be missed! 

Improve Your Online Reputation: Social Powered Wi-Fi

Looking for new ways to engage your restaurant’s customer base? Struggling with generating online traffic for your restaurant’s homepage? Is your restaurant’s online reputation hurting? Let 214 Eats help! 

Our latest tool in online reputation management is here! Social Powered Wi-Fi! 

Social Powered Wi-Fi provides free Wi-Fi to your restaurant customers! When customers login to your restaurant’s free Wi-Fi, they will be prompted to login by using their email or social media account. Now you have their email, and they are connected to your restaurant’s homepage and will encourage them to write a review, check out your latest specials, or simply just “like” your page. All of these improve your restaurant’s online reputation management! 

But how? How does Social Powered Wi-Fi improve your restaurant’s online reputation? 

First, Social Powered Wi-Fi encourages positive reviews. The Social Powered Hotspot can direct customers to your restaurant’s review page. If the customer is enjoying their experience, they should not have any trouble jotting down a 5-star review!

By using Social Powered Wi-Fi you are collecting your customers’ emails. This enables you to provide them with targeted promotions, coupons, and messages. By emailing your customers personalized emails, you are optimizing their customer experience. Customers will be more likely to be return customers and start to create loyalty to your restaurant. 

One of the most beneficial ways Social Powered Wi-Fi can improve your restaurant’s online reputation, is connecting with customers’ social media accounts. When customers login to your restaurant’s free Wi-Fi, 214 can set it up so customers must “check in” to your restaurant to use it. This allows you to connect with a broader range of potential customers. 

Social Powered Wi-Fi is an incredible tool to boost your restaurant’s online reputation! Interested in learning more? Watch our video! 

Let 214 Eats help! Contact us today!