Restaurant Social Marketing

4 Popular Marketing Mistakes

Everyone wants to promote their restaurants in the best light, but doing that requires a good strategy. What happens when your strategy goes awry? What did you do wrong? Don’t worry, 214 Eats here, and we will help you through this! First things first, avoid making the following mistakes: 

 

No Social Media? 

In today’s day and age social media is everything. Okay, maybe not everything, but a lot. This is where many of the younger generations go to find new restaurants and read reviews. If you don’t have a social media presence you are missing an entire generation (or two) of customers. Be active on your social media page! Showcase promotions and new entrees! 

 

Avoiding Emails

Many businesses avoid email marketing because they believe it to be ineffective. They couldn’t be more wrong! Over 90% of adults surveyed have said they enjoy getting promotional emails from businesses they frequent. Take advantage of this and email coupons and promotional events! 

 

Paying for Followers

Nothing says untrustworthy like bought followers, right? People who are checking out your social media accounts are more intelligent than some businesses give them credit for. If someone can tell you are paying for followers you are immediately deemed untrustworthy. But that’s not you, you know they are smart! You are going to earn your followers the correct way! Real people tell their friends about awesome restaurants they’ve been to, you can’t lose. 

 

Getting Social Media Crazy

What do we mean by this? Do not send direct or private messages. People do not like to be “spammed” with messages from businesses on their social media accounts. Share things on your page or tweet, but do not directly contact someone. If a person wants to find out more information about your restaurant make sure that information is available on your page. 

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Afraid you can’t handle the digital marketing of your restaurant? No worries! Let us take care of it. 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! Let us know how we can help you today! 

Big Tex Choice Food Awards

It’s time! For what? For the Great State Fair of Texas! The State Fair kicks off tomorrow, September 29, 2017 and goes through Sunday, October 22, 2017. 

The State Fair offers more than 100 shows DAILY, as well as family-friendly activities, fantastic food (this is where we at 214 Eats will be), and competitions. 

Let’s take a moment and talk about the food. Specifically the 2017 Big Tex Choice Awards. The Big Tex Choice Awards started in 2005 as a way to debut the most insane, and scrumptious, edible concoctions available at the fair. The awards are “Best Taste - Sweet,” “Best Taste - Savory,” and “Most Creative.”

The contest to discover the winner actually started this summer, in mid-July, with 47 entries. Competitors must “have at least one year of experience as a concessionaire at the Fair to enter the competition.” Once the judges go through all 47 entries, they are narrowed down to 30 semi-finalists. 

From there, the entries are narrowed down to the top 10 finalists. Finally, the entries that are award worthy are announced. 

Taking the award for “Best Taste - Sweet” is the Gulf Coast Fish Bowl. This entry, put together by Clint Probst, is a blue punch cocktail that comes in a fish bowl with Nerds candy, Swedish Fish, and other yummies. Probst has been in the semi-finals eight times, but has never won before. 

The award for “Best-Taste - Savory” and “Most Creative” actually went to the same entry! The winner for these two awards is the Funnel Cake Bacon Quest Burger put together by Tom Grace. This scrumptious winner has funnel cake ‘buns’, burger patties, and delectable cheese dip. 

Finalists include deep fried froot loops, pinot noir popcorn, deep fried chicken noodle soup on a stick, fried texas sheet cake, texas fajita fries, the tamale donut, fat smooth, and surfin’ turfin’ tator boat. 

Hungry yet? 

Get on down to the State Fair of Texas, starting tomorrow, and try everything for yourself! 

Oktoberfest Fort Worth

It’s almost October! Know what that means???? Oktoberfest! Oktoberfest Fort Worth is this weekend, September 21-23! 

At Oktoberfest Fort Worth you will be able to enjoy German clothing and souvenirs, German food, music, dancing, beer and beer gardens, and their annual Dachshund races! 

Oktoberfest Fort Worth is open from 5:00-11:00 PM on Thursday, 5:00-11:00 PM on Friday, and 11:00 AM - 12:00 AM on Saturday. 

Tickets for Oktoberfest Fort Worth are incredibly reasonable! Thursday, September 21 admission costs $5.00, Friday, September 22 admission costs $10.00, and Saturday, September 23 admission costs $10.00. A pass for all three days costs JUST $15.00. Kids under the age of 12 are free with a paying adult. All tickets bought before September 20 come with a FREE 2017 Oktoberfest Fort Worth commemorative stein (a beer mug). 

214 Eats recommends opting for the option of enjoying an authentic German three-course meal from Reata Haus. These dinners are served Thursday, Friday, and Saturday evenings. Tickets for the Reata Haus dinner include: festival entrance, three-course meal, a commemorative stein, VIP seating in Spaten Hall, non-alcoholic beverages, and gratuity. Tickets for dinner cost $65.00 per person. 

You can purchase tickets for Oktoberfest Fort Worth here

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There is so much to do at Oktoberfest Fort Worth! On Thursday the festival kicks off in Spaten Hall as the first kegs of Spaten will be tapped. There will be plenty of live music and entertainment, carnival games and rides, and fast-food booths. 

You can sign up to participate in the Bier Barrel Rolling Race, or sign your dachshund up to participate in the Dachshund Dash! Other competitions at Oktoberfest Fort Worth include the Bier Wench Stein Carrying competition, the Oktoberfest Olympics, and the Stein Hosting Competition! 

Beer, Food, Fun, what more do you need?! Oktoberfest Fort Worth cannot be missed! 

6 Tips to Enhance Food Photos

Are you constantly trying to take mouthwatering photos of your restaurant’s food for your website? Do they always turn out the way you hope, or do you need help? Have no fear! 214 Eats here! Taking good photographs of your restaurant’s dishes is essential! Follow these tips to ensure good results: 

1. Take Photos From Above

Taking photographs from above enables you to showcase all details of the dish. It also eliminates any background distractions. 

 

2. Take Clear Photos

I know this is common sense, but think about it! Blurry pictures don’t look professional, and nobody wants to eat food that looks subpar. Keep your hands steady when taking the shot and make sure your photographs come out in focus. 

 

3. Use Natural Light

Food is often showcased best in natural light. One way to do this is simply take the dish outside to photograph. You will have to watch out for shadows (which you do not want), but if you take the photos in the shade you should get the desired effect. 

 

4. Clean Up Your Work Area

You know that napkin you used to wipe up a spill? Make sure it’s not in your photo! I know it should go without saying, but make sure the area around your food is clean! 

 

5. Don’t Fill the Whole Frame

When taking your photos, make sure your dish has area around it. You do not want to fill the entire frame. This creates a more aesthetically pleasing presentation and gives you more space to play with. 

 

6. Simplicity is Key

You want the main focus of your photograph to be your food. Don’t fill your photo with unnecessary silverware or decorations. Use simple white dishes to enhance your food and make it the star! 

You absolutely want to showcase your dishes and make potential customers’ mouths water! These tips will help ensure perfection! Just be sure to let us have a taste! 

Join Us at The Ginger Man

Looking for the perfect location to host your next hangout? 214 Eats has you covered! Look no further than The Ginger Man Pub in Uptown, Dallas! In addition to a great local hangout, The Ginger Man hosts a variety of events throughout the week, and the year!

Next Saturday, July 15, from 3:00 PM - 7:00 PM, The Ginger Man will be hosting a Belgian Independence Day Tasting! For just $40 you get to taste 8 different Belgian beers with food pairings, guest speakers, and raffle prizes. You can purchase tickets in advance at the pub or by phone (214.754.8771). Grab some buddies and make some plans! The Ginger Man is the place to be July 15. 

On Thursday, July 20, at 6:00 PM is Brewery Night. Saison DuPont Avec Les Bon Vouex Big Bottle Night - buy a 750ml bottle and you get two glasses. 

In addition to fun one-time events, The Ginger Man also hosts regular events throughout the week. 

On Wednesdays at 6 PM it is ‘Bring Your Own Vinyl’ night! The Ginger Man also uses this night for giveaways and brewery partners. July 12 is ‘Be a Belgian for a Day! Duvel Glass Night: buy a beer, keep the glass’ and July 19 Bells Brewery will be in the house. 

On Tuesdays at 7:30 PM it is ‘Trivial Tuesday.’ Play fun trivia to win prizes! 

Every month The Ginger Man has a specialized flight. The July Flight of the Month includes Ommegang Three Philosophers, Ommegang Fruition, Gulden Draak, and Chimay White. 

Some of the exciting annual events The Ginger Man hosts include the Valentine’s Day Beer and Chocolate Tasting, Texas Independence Day Cook-Offs, Saint Patrick’s Day Party, Memorial Day Party, Belgium Independence Day Tasting (July 15), Labor Day Party, Oktoberfest Kickoff Party, and a special Holiday Tasting. 

Taste 13 Unique Beers THIS Wednesday!

June is almost over! Looking for a midweek summer treat? 214 Eats knows just the spot! Fernando’s Mexican Cuisine - Cityline is hosting a Mexican Beer Tasting! 

Fernando’s Mexican Cuisine first opened as an upscale Tex-Mex restaurant in 2005. Founder, Fernando Padilla, initially used influences from Mexico City for his entrees, but now Fernando’s offers both “classic” and Mexico City inspired entrees. 

Padilla states a successful restaurant offers “great food with great service and great atmosphere,” so that’s what he aims to bring everyday to Fernando’s Mexican Cuisine. In addition to Mexican Beer, Fernando’s offers a full service bar. You will not be missing any desired beverage. 

This Wednesday, June 28, 2017, from 6:00 PM - 7:30 PM, Fernando’s Mexican Cuisine (1250 State Street, #100, Richardson, TX 75082) will be hosting a Mexican Beer Tasting. You, and however many friends you brings, will be able to taste all 13 Mexican Beers Fernando’s offers for just $20 a person. You will also be able to enjoy appetizers and a take home gift! 

Space is limited, so be sure to get your ticket today! 

So grab some friends and head on out to Fernando’s Mexican Cuisine - Cityline THIS Wednesday! Summer only comes once a year, it deserves to be celebrated! 

Can’t make it this Wednesday? No worries! Fernando’s Mexican Cuisine has an incredible Happy Hour Monday through Fridays. From 11:00 AM - 6:30 PM you can enjoy frozen and on-the-rocks margaritas in addition to discounted cocktails, beer, and wine. 

If that isn’t enough, Fernando’s Mexican Cuisine offers an incredible brunch special Saturdays and Sundays from 10:00 AM - 4:00 PM. All brunch drinks are $3.75 (brunch drinks include mimosas, bloody marys, margarita swirls, house margaritas, screwdrivers, frozen blueberry mojitos, and more)! Get to Fernando’s and get your brunch on! 

How to Partner with Bloggers to Bring in More Customers

Working to create an online presence can be hard work. Research, put out by Twitter, states that 49% of survey responders trust social media personalities and bloggers when it comes to investing in a service or product. 

So how do you go about connecting and including bloggers and social media personalities with your restaurant? 214 Eats, an expert in restaurant online reputation management, restaurant social marketing, and search engine optimization, has just the tools for you!

Offering Samples = Reviews

One of the best way to connect bloggers and social media personalities with your restaurant is to simply offer them free food! Do your research and select foodie bloggers that are specifically interested in your genre. Are you a mainstream restaurant? Or do you offer something more selective? Choose foodie bloggers that fit your style! 

Often this will encourage the bloggers to write a review of your restaurant. This is where you will gain customers. If the blogger loves your style and what you serve, you can bet your restaurant will be flowing with a slew of brand new customers very soon! 

 

Sponsor a Blog Post

One way to ensure the blogger writes about your restaurant is to pay them to write a “sponsored post.” A sponsored blog post is written by the blogger in their own voice expressing their own views of your food and restaurant (so you better make sure they enjoy themselves). The blogger will include an anecdote that states the blog was sponsored, but that the views are their own. 

Readers, and potential customers, will enjoy reading what the blogger has to say in their own words, and you will gain new customers. I’d call that a win! 

 

Free Stuff! 

Sending a blogger free food or paying them to write about your restaurant may not always be the answer. Maybe you need to work with the blogger to giveaway coupons, a date night, or restaurant merchandise, to their readers. This not only puts your restaurant on people’s radar, but it drums up excitement! 

You need to ensure your giveaway is something people will actually want. Who doesn’t love a free date night? Maybe you can offer a t-shirt and coupons? Whatever it is, work with the blogger to decide what is best! 

 

Is this just too much for you to take on? Have no fear! Let 214 Eats take care of it for you! 214 Eats specializes in social marketing, online reputation management, search engine optimization,  and dynamic websites for restaurants! Contact 214 Eats today! 

Wine & Shopping This Thursday!

CiboDivino Marketplace is teaming up with J Vineyards to bring you an incredible night of wine tasting and shopping on Thursday, June 1, from 5:30 - 8:30 PM. Wine and shopping! You cannot go wrong! 214 Eats approved! 

The evening will include a tasting, guided by a professional, of various J Vineyards wines. Guests can then browse CiboDivino’s incredible selection of authentic Italian goods in their market area, or they can grab a glass of wine from J Vineyards and head over to enjoy a hand-crafted dinner created by chef Daniele Puleo. 

CiboDivino means Divine Foods which is what CiboDivino strives to provide their neighbors. The CiboDivino Marketplace was inspired by the Mercati di Piazzas in Italy where people gather together and are able to shop for fresh produce and foods. CiboDivino Marketplace is “committed to providing authentic Italian prepared foods, Pizza Napoletana, an eclectic section of wine, local craft beers along with specialty meats, cheeses and grocery items from around the world.” 

J Vineyards is a California based winery that has developed a reputation “as a rare American winery with both superlative sparkling and varietal wines.” They are known for their world-class hospitality, contemporary winery, and estate vineyards. By putting dual focus on sparkling wines and varietals, J Vineyards’ has been able to put together a unique portfolio that offers a variety of wines. Wines that are sophisticated, wines that are food-friendly, and wines for all occasions. 

CiboDivino Marketplace is located at 1868 Sylvan Avenue, Suite #D-100, Dallas, TX75208. The wine tasting is complimentary to every guest over the drinking age, and is available from 5:30 - 8:30 PM. 

Grab some girlfriends, grab your friends who LOVE Italian food, or just grab yourself, and get on over to CiboDibino Marketplace this Thursday! You won’t want to miss out on this free wine tasting! 

Memorial Day Brunch!

Mornings, especially holiday mornings, are for brunchin’! Are we right? Yes. We’re right. 

Head over to Mudhen Meat and Greens on Monday, May 29, from 11 AM - 4 PM for their Memorial Day Brunch Fest! Yummy food, booze, and music? 214 Eats approves! 

Only $20.00 and you get a large buffet, live music, and a PETTING ZOO! The petting zoo will include small goats, sheep, ducks, lil piggies, and chickens! If the petting zoo didn’t sell you, we don’t know what will! 

The buffet includes whole wheat pancakes with all the fixings, applewood bacon, chicken sausage, sweet potato mash, vegetable egg scramble, stuffed avocado, and assorted pastries! Yum! 

For an additional $6 you get the ‘Build Your Own Bloody Mary’ or ‘Double Mimosa’ Bar. 

Falster Farm, HOLY Kombucha, and Oak Cliff Coffee Roasters will be on site with demos and samples! Seriously guys, you do NOT want to miss this!

Mudhen Meat and Greens cares about what you put in your body. They strive to provide high quality foods that taste good, feel good, and won’t kill you. They offer a large assortment of healthful options, but don’t identify as a health food restaurant! If you don’t care about healthy eating, their food is still amazing! And you will still feel good when you leave! 

Mudhen Meat and Green is located at 900 South Harwood St, Dallas, TX 75201. 

So grab your friends, your family, your mailman, your neighbor (grab everyone!) and make sure you are brunchin’ this Memorial Day at Mudhen Meat and Greens! You will love the food! Your neighbor will love the live music! Your kids (or just you, we won’t judge) will love the petting zoo! Your friends will love the Bloody Mary or Mimosa bar! Your mailman will love the samples and demos! There’s something for everyone! 

See you there!