Online Restaurant Reputation Management Dallas

How to Manage Multiple Social Media Pages

Does your restaurant have multiple locations? Do you know how to properly manage the different locations on social media? 

It is important to have a different page for each location. This enables you to target specific audiences, especially in terms of geography, and address each audience’s unique needs. Additionally, each location may have different specials running or different products. If you have separate social media pages for each location you do not have to worry about customer confusion. 

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Develop a Franchise Digital Marketing Plan

Even though your restaurant has multiple locations, they should all be on the same page in terms of digital marketing goals. What does your restaurant value most? What message do you want to convey? Make sure the answers are the same across the board. 

 

Cater to Your Audience

What kind of audience are you trying to bring in? Is your restaurant family-friendly or more of a date night spot? Your digital marketing should convey this and be consistent across all locations. 

 

Decide on Content to be Shared

Just because one of your restaurants’ pages shares something, it doesn’t mean another one can’t. Especially when it comes to holidays or general posts, utilize it and share it on all of your pages. As long as it isn’t specific to a location it will work. No use trying to create more content when you can just recycle! 

 

Be Organized! 

This one can’t be stressed enough. If you have multiple employees accessing the restaurants’ social media pages things can get out of control quickly. Create a master schedule shared across all locations for employees to update as they share on social media. This keeps everything organized, you know what was shared and when, and it allows you to schedule specific posts. 

 

Is this just too much for you and your restaurant? Let us at 214 Eats help! 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! We look forward to connecting you and assisting you with your next steps! 

It's Rodeo Time!

It’s that time again! Dust off your boots, the North Texas Fair and Rodeo in Denton is back! This year’s fair takes place from Friday, August 18, through Saturday, August 26. 

Come out and enjoy live music, both professional and youth rodeos, carnival rides and FOOD, and livestock exhibitions. This year’s fair will also feature the Paul Bunyan Lumberjack Show, Swiftly Swine Swimming & Pig Racing Show, and the Peterbilt Kid Zone. 

The Paul Bunyan Lumberjack Show is presented by Coserv. Performances are Monday-Friday (7:00 PM and 8:30 PM) and Saturday-Sunday (2:00 PM, 5:00 PM, and 8:00 PM). 

The Swiftly Swine Swimming & Pig Racing Show is presented by Hill & Hill Attorneys at Law. Performances are Monday-Friday (6:00 PM & 8:00 PM) and Saturday-Sunday (2:30 PM, 4:30 PM, 6:30 PM, and 8:30 PM). 

There are many different types of rodeos to choose from! The Professional Rodeo Cowboys Association Rodeo (PRCA) is your typical rodeo. Events include bareback riding, steer wrestling, a calf scramble, team roping, bull riding, and more! The PRCA Rodeo takes place August 18-20. Other rodeos include the TXT Equipment Invitational Ranch Rodeo (August 21), Mutton Bustin’ for the little kids and the 21 and Under Rodeo (August 22-23), and the Bull Blow Out and Cowboy Protection Match (August 24-26). 

The music line-up is outstanding! The fair gets started with the Josh Abbott Band on August 18 and concludes with Tracy Byrd on August 26. Other entertainers include Travis Tritt, Cody Johnson, Shane Smith & The Saints, and Sam Riggs. You cannot miss this!!

The carnival rides are top-notch! All of your favorites will be there, as well as some new ones! Get ready to relive your childhood on the carousel or the go-gator! Catch a thrill on the Kamikaze, Starship 2000, or the Scorpion! 

And of course we couldn’t forget about the food!! Indulge in fried goodness! Share a funnel cake! Savor the cotton candy! Scarf down the corndog! All your favorite fair food is there! 

Take the family, enjoy the music, have a great time, and enjoy the food! The North Texas Fair and Rodeo can’t be missed! 

6 Tips to Enhance Food Photos

Are you constantly trying to take mouthwatering photos of your restaurant’s food for your website? Do they always turn out the way you hope, or do you need help? Have no fear! 214 Eats here! Taking good photographs of your restaurant’s dishes is essential! Follow these tips to ensure good results: 

1. Take Photos From Above

Taking photographs from above enables you to showcase all details of the dish. It also eliminates any background distractions. 

 

2. Take Clear Photos

I know this is common sense, but think about it! Blurry pictures don’t look professional, and nobody wants to eat food that looks subpar. Keep your hands steady when taking the shot and make sure your photographs come out in focus. 

 

3. Use Natural Light

Food is often showcased best in natural light. One way to do this is simply take the dish outside to photograph. You will have to watch out for shadows (which you do not want), but if you take the photos in the shade you should get the desired effect. 

 

4. Clean Up Your Work Area

You know that napkin you used to wipe up a spill? Make sure it’s not in your photo! I know it should go without saying, but make sure the area around your food is clean! 

 

5. Don’t Fill the Whole Frame

When taking your photos, make sure your dish has area around it. You do not want to fill the entire frame. This creates a more aesthetically pleasing presentation and gives you more space to play with. 

 

6. Simplicity is Key

You want the main focus of your photograph to be your food. Don’t fill your photo with unnecessary silverware or decorations. Use simple white dishes to enhance your food and make it the star! 

You absolutely want to showcase your dishes and make potential customers’ mouths water! These tips will help ensure perfection! Just be sure to let us have a taste! 

Join Us at The Ginger Man

Looking for the perfect location to host your next hangout? 214 Eats has you covered! Look no further than The Ginger Man Pub in Uptown, Dallas! In addition to a great local hangout, The Ginger Man hosts a variety of events throughout the week, and the year!

Next Saturday, July 15, from 3:00 PM - 7:00 PM, The Ginger Man will be hosting a Belgian Independence Day Tasting! For just $40 you get to taste 8 different Belgian beers with food pairings, guest speakers, and raffle prizes. You can purchase tickets in advance at the pub or by phone (214.754.8771). Grab some buddies and make some plans! The Ginger Man is the place to be July 15. 

On Thursday, July 20, at 6:00 PM is Brewery Night. Saison DuPont Avec Les Bon Vouex Big Bottle Night - buy a 750ml bottle and you get two glasses. 

In addition to fun one-time events, The Ginger Man also hosts regular events throughout the week. 

On Wednesdays at 6 PM it is ‘Bring Your Own Vinyl’ night! The Ginger Man also uses this night for giveaways and brewery partners. July 12 is ‘Be a Belgian for a Day! Duvel Glass Night: buy a beer, keep the glass’ and July 19 Bells Brewery will be in the house. 

On Tuesdays at 7:30 PM it is ‘Trivial Tuesday.’ Play fun trivia to win prizes! 

Every month The Ginger Man has a specialized flight. The July Flight of the Month includes Ommegang Three Philosophers, Ommegang Fruition, Gulden Draak, and Chimay White. 

Some of the exciting annual events The Ginger Man hosts include the Valentine’s Day Beer and Chocolate Tasting, Texas Independence Day Cook-Offs, Saint Patrick’s Day Party, Memorial Day Party, Belgium Independence Day Tasting (July 15), Labor Day Party, Oktoberfest Kickoff Party, and a special Holiday Tasting. 

Taste 13 Unique Beers THIS Wednesday!

June is almost over! Looking for a midweek summer treat? 214 Eats knows just the spot! Fernando’s Mexican Cuisine - Cityline is hosting a Mexican Beer Tasting! 

Fernando’s Mexican Cuisine first opened as an upscale Tex-Mex restaurant in 2005. Founder, Fernando Padilla, initially used influences from Mexico City for his entrees, but now Fernando’s offers both “classic” and Mexico City inspired entrees. 

Padilla states a successful restaurant offers “great food with great service and great atmosphere,” so that’s what he aims to bring everyday to Fernando’s Mexican Cuisine. In addition to Mexican Beer, Fernando’s offers a full service bar. You will not be missing any desired beverage. 

This Wednesday, June 28, 2017, from 6:00 PM - 7:30 PM, Fernando’s Mexican Cuisine (1250 State Street, #100, Richardson, TX 75082) will be hosting a Mexican Beer Tasting. You, and however many friends you brings, will be able to taste all 13 Mexican Beers Fernando’s offers for just $20 a person. You will also be able to enjoy appetizers and a take home gift! 

Space is limited, so be sure to get your ticket today! 

So grab some friends and head on out to Fernando’s Mexican Cuisine - Cityline THIS Wednesday! Summer only comes once a year, it deserves to be celebrated! 

Can’t make it this Wednesday? No worries! Fernando’s Mexican Cuisine has an incredible Happy Hour Monday through Fridays. From 11:00 AM - 6:30 PM you can enjoy frozen and on-the-rocks margaritas in addition to discounted cocktails, beer, and wine. 

If that isn’t enough, Fernando’s Mexican Cuisine offers an incredible brunch special Saturdays and Sundays from 10:00 AM - 4:00 PM. All brunch drinks are $3.75 (brunch drinks include mimosas, bloody marys, margarita swirls, house margaritas, screwdrivers, frozen blueberry mojitos, and more)! Get to Fernando’s and get your brunch on! 

Wine & Shopping This Thursday!

CiboDivino Marketplace is teaming up with J Vineyards to bring you an incredible night of wine tasting and shopping on Thursday, June 1, from 5:30 - 8:30 PM. Wine and shopping! You cannot go wrong! 214 Eats approved! 

The evening will include a tasting, guided by a professional, of various J Vineyards wines. Guests can then browse CiboDivino’s incredible selection of authentic Italian goods in their market area, or they can grab a glass of wine from J Vineyards and head over to enjoy a hand-crafted dinner created by chef Daniele Puleo. 

CiboDivino means Divine Foods which is what CiboDivino strives to provide their neighbors. The CiboDivino Marketplace was inspired by the Mercati di Piazzas in Italy where people gather together and are able to shop for fresh produce and foods. CiboDivino Marketplace is “committed to providing authentic Italian prepared foods, Pizza Napoletana, an eclectic section of wine, local craft beers along with specialty meats, cheeses and grocery items from around the world.” 

J Vineyards is a California based winery that has developed a reputation “as a rare American winery with both superlative sparkling and varietal wines.” They are known for their world-class hospitality, contemporary winery, and estate vineyards. By putting dual focus on sparkling wines and varietals, J Vineyards’ has been able to put together a unique portfolio that offers a variety of wines. Wines that are sophisticated, wines that are food-friendly, and wines for all occasions. 

CiboDivino Marketplace is located at 1868 Sylvan Avenue, Suite #D-100, Dallas, TX75208. The wine tasting is complimentary to every guest over the drinking age, and is available from 5:30 - 8:30 PM. 

Grab some girlfriends, grab your friends who LOVE Italian food, or just grab yourself, and get on over to CiboDibino Marketplace this Thursday! You won’t want to miss out on this free wine tasting! 

Improve Your Online Reputation: Social Powered Wi-Fi

Looking for new ways to engage your restaurant’s customer base? Struggling with generating online traffic for your restaurant’s homepage? Is your restaurant’s online reputation hurting? Let 214 Eats help! 

Our latest tool in online reputation management is here! Social Powered Wi-Fi! 

Social Powered Wi-Fi provides free Wi-Fi to your restaurant customers! When customers login to your restaurant’s free Wi-Fi, they will be prompted to login by using their email or social media account. Now you have their email, and they are connected to your restaurant’s homepage and will encourage them to write a review, check out your latest specials, or simply just “like” your page. All of these improve your restaurant’s online reputation management! 

But how? How does Social Powered Wi-Fi improve your restaurant’s online reputation? 

First, Social Powered Wi-Fi encourages positive reviews. The Social Powered Hotspot can direct customers to your restaurant’s review page. If the customer is enjoying their experience, they should not have any trouble jotting down a 5-star review!

By using Social Powered Wi-Fi you are collecting your customers’ emails. This enables you to provide them with targeted promotions, coupons, and messages. By emailing your customers personalized emails, you are optimizing their customer experience. Customers will be more likely to be return customers and start to create loyalty to your restaurant. 

One of the most beneficial ways Social Powered Wi-Fi can improve your restaurant’s online reputation, is connecting with customers’ social media accounts. When customers login to your restaurant’s free Wi-Fi, 214 can set it up so customers must “check in” to your restaurant to use it. This allows you to connect with a broader range of potential customers. 

Social Powered Wi-Fi is an incredible tool to boost your restaurant’s online reputation! Interested in learning more? Watch our video! 

Let 214 Eats help! Contact us today!