Dallas restaurant reputation

How to Manage Multiple Social Media Pages

Does your restaurant have multiple locations? Do you know how to properly manage the different locations on social media? 

It is important to have a different page for each location. This enables you to target specific audiences, especially in terms of geography, and address each audience’s unique needs. Additionally, each location may have different specials running or different products. If you have separate social media pages for each location you do not have to worry about customer confusion. 

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Develop a Franchise Digital Marketing Plan

Even though your restaurant has multiple locations, they should all be on the same page in terms of digital marketing goals. What does your restaurant value most? What message do you want to convey? Make sure the answers are the same across the board. 

 

Cater to Your Audience

What kind of audience are you trying to bring in? Is your restaurant family-friendly or more of a date night spot? Your digital marketing should convey this and be consistent across all locations. 

 

Decide on Content to be Shared

Just because one of your restaurants’ pages shares something, it doesn’t mean another one can’t. Especially when it comes to holidays or general posts, utilize it and share it on all of your pages. As long as it isn’t specific to a location it will work. No use trying to create more content when you can just recycle! 

 

Be Organized! 

This one can’t be stressed enough. If you have multiple employees accessing the restaurants’ social media pages things can get out of control quickly. Create a master schedule shared across all locations for employees to update as they share on social media. This keeps everything organized, you know what was shared and when, and it allows you to schedule specific posts. 

 

Is this just too much for you and your restaurant? Let us at 214 Eats help! 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! We look forward to connecting you and assisting you with your next steps! 

5 Steps to Gaining Online Reviews

It’s no secret that positive online reviews can have a huge impact on your restaurant’s sales and customer retention. More and more, customers are going online first before trying out new restaurants. 

Interested in improving your restaurant’s online reviews? 214 Eats is here to help! 214 Eats provides an end-to-end digital marketing program for restaurants and bars. Follow these 5 steps to improve your restaurant’s online reputation and increase your positive reviews. 

 

1. Just Ask! 

Many people won’t even think to write a review. Have your waiters or cashiers ask customers to write a review while they are checking out. Customers will be able to remember their experience and, don’t worry, research shows around 85% of reviews are positive! 

 

2. Quickly Respond to Negative Reviews

If a negative review shows up, don’t worry, but you will need to address it right away. You don’t want a customer to grow even more angry the longer they have to wait for a reply. Be kind and respectful to the reviewer, and let them know how you can remedy the problem. 

 

3. Highlight Positive Reviews

When someone gives you a glowing review, show it off! Share it on your restaurant’s website or social media page. Potential customers will see it and be more likely to come in and enjoy your restaurant! 

 

4. Utilize Social Media

Many social media websites make it easy for customers to review your restaurant. Utilizing all major social media outlets will bring in more customers and create more reviews. Post links to popular review sites so customers can easily write a review. 

 

5. Simplicity is Key

Make it easy for customers to write a review. If it’s complicated, customers will give up and never finish. Use an online reputation management platform (like 214 Eats!) to make the process easy and simple. 

 

Sound like maybe a little too much? Have no fear! 214 Eats is here! 214 Eats is excited to provide you with expert online reputation management for your restaurant. Contact us today! 

Come Party at Mayfest

Come one, come all, to Fort Worth’s biggest party! Mayfest will be taking place May 4-7 along the Trinity River in Trinity Park. 

Join in on 33 acres of fun! There is plenty to do for everyone in the family. There will be live music, bounce houses, a petting zoo, carnival rides, performing arts groups, zip-lining, rock-climbing, an art & gift market, and more! 

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There are 7 stages of entertainment! 7!!!! And 3 stages solely dedicated to music! 

The Main Stage, Art Stage, and Riverbank Stage are the music stages. The Main Stage is geared toward everyone. Many different genres will be performed. The Art Stage will focus specifically on bluegrass and jazz. The Riverbank Stage will focus on Country Western and Texas Country. Around 40 bands will be performing over the 4 day period, so you are sure to hear something you like!

The other 4 stages will be showcasing a wide variety of performing arts. Get ready for some tap dancing, Ballet, hip-hop, martial arts, and more! The Frost Zone Stage, the Tom Thumb Children’s Stage, the Sports Stage, and the Leisure Time Stage are where you will find the performing arts entertainment! 

Are you a foodie like we are at 214 Eats? Mayfest has something for you! Since 2014, Mayfest has had the “Best of the Fest” Food Vendor Contest. Mayfest Food Vendors will submit dishes and concoctions in various categories for judges (local chefs and celebrities) to sample on Thursday afternoon. Once the results are revealed the vendors will display their awards on the front of their booths. If you’d like to unofficially judge (we definitely will be!) pick up a Mayfest “Food-Crawl” Map to taste everything yourself! 

There is so much more to do at Mayfest, so be sure to check it out! If you visit on Thursday, May 4th, its FREE in celebration of Mayfest’s 45th Anniversary! On May 5-7 it will cost $5 for Children 3-12, $8 for Adults 13+, and $5 for Adults 60+. Children 2 and under are FREE! Parking costs $10/car in every lot. Don’t miss out! 

Are Online Reviews Hurting Your Restaurant?

Believe it or not, online reviews make a huge impact on sales and customer retention! According to statistics put out by websitebuilder.org, positive reviews can increase your sales by 18%! However, according to the Harvard Business Review, every unanswered negative online review can cost your restaurant almost $7,000 annually. If I were you, I’d be double checking my online presence right about now. 

Customers rely on feedback from others to decide whether your restaurant is worth their time. Every positive review creates more trust between your restaurant and a potential customer. If other people like it, then surely they will too! 

Negative reviews are something that need to be handled quickly and professionally. For every negative review nearly 25% of potential customers will not eat at your restaurant. Yikes! That percentage increases as the number of negative reviews increase. 

Negative reviews need to be responded to in a helpful and pleasant way. If the review has you fired up, take some time and process then come back and respond. You do not want to add more fuel to the fire by engaging in an argument. Most customers and potential customers won’t write you off if they see that you genuinely care and take the time to address potential problems. 

It’s your job to ensure they like what they see online, but how do you do that? Let us help! 214 Eats is an expert in online restaurant reputation management in Dallas. We want your restaurant to succeed as much as you do! 

At 214 Eats, we use software to detect every review and mention that is left about your restaurant. We will manage your online restaurant reputation with objective and positive review responses written by humans. 

Give us a shot! Request a Demo today! See for yourself how 214 Eats can improve your online restaurant reputation!

For more information on online review statistics, please see the infographic by websitebuilder.org below: