214 Eats Social Marketing

How to Manage Multiple Social Media Pages

Does your restaurant have multiple locations? Do you know how to properly manage the different locations on social media? 

It is important to have a different page for each location. This enables you to target specific audiences, especially in terms of geography, and address each audience’s unique needs. Additionally, each location may have different specials running or different products. If you have separate social media pages for each location you do not have to worry about customer confusion. 

214 Eats - Oct 3.jpeg

Develop a Franchise Digital Marketing Plan

Even though your restaurant has multiple locations, they should all be on the same page in terms of digital marketing goals. What does your restaurant value most? What message do you want to convey? Make sure the answers are the same across the board. 

 

Cater to Your Audience

What kind of audience are you trying to bring in? Is your restaurant family-friendly or more of a date night spot? Your digital marketing should convey this and be consistent across all locations. 

 

Decide on Content to be Shared

Just because one of your restaurants’ pages shares something, it doesn’t mean another one can’t. Especially when it comes to holidays or general posts, utilize it and share it on all of your pages. As long as it isn’t specific to a location it will work. No use trying to create more content when you can just recycle! 

 

Be Organized! 

This one can’t be stressed enough. If you have multiple employees accessing the restaurants’ social media pages things can get out of control quickly. Create a master schedule shared across all locations for employees to update as they share on social media. This keeps everything organized, you know what was shared and when, and it allows you to schedule specific posts. 

 

Is this just too much for you and your restaurant? Let us at 214 Eats help! 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! We look forward to connecting you and assisting you with your next steps! 

Big Tex Choice Food Awards

It’s time! For what? For the Great State Fair of Texas! The State Fair kicks off tomorrow, September 29, 2017 and goes through Sunday, October 22, 2017. 

The State Fair offers more than 100 shows DAILY, as well as family-friendly activities, fantastic food (this is where we at 214 Eats will be), and competitions. 

Let’s take a moment and talk about the food. Specifically the 2017 Big Tex Choice Awards. The Big Tex Choice Awards started in 2005 as a way to debut the most insane, and scrumptious, edible concoctions available at the fair. The awards are “Best Taste - Sweet,” “Best Taste - Savory,” and “Most Creative.”

The contest to discover the winner actually started this summer, in mid-July, with 47 entries. Competitors must “have at least one year of experience as a concessionaire at the Fair to enter the competition.” Once the judges go through all 47 entries, they are narrowed down to 30 semi-finalists. 

From there, the entries are narrowed down to the top 10 finalists. Finally, the entries that are award worthy are announced. 

Taking the award for “Best Taste - Sweet” is the Gulf Coast Fish Bowl. This entry, put together by Clint Probst, is a blue punch cocktail that comes in a fish bowl with Nerds candy, Swedish Fish, and other yummies. Probst has been in the semi-finals eight times, but has never won before. 

The award for “Best-Taste - Savory” and “Most Creative” actually went to the same entry! The winner for these two awards is the Funnel Cake Bacon Quest Burger put together by Tom Grace. This scrumptious winner has funnel cake ‘buns’, burger patties, and delectable cheese dip. 

Finalists include deep fried froot loops, pinot noir popcorn, deep fried chicken noodle soup on a stick, fried texas sheet cake, texas fajita fries, the tamale donut, fat smooth, and surfin’ turfin’ tator boat. 

Hungry yet? 

Get on down to the State Fair of Texas, starting tomorrow, and try everything for yourself! 

Oktoberfest Fort Worth

It’s almost October! Know what that means???? Oktoberfest! Oktoberfest Fort Worth is this weekend, September 21-23! 

At Oktoberfest Fort Worth you will be able to enjoy German clothing and souvenirs, German food, music, dancing, beer and beer gardens, and their annual Dachshund races! 

Oktoberfest Fort Worth is open from 5:00-11:00 PM on Thursday, 5:00-11:00 PM on Friday, and 11:00 AM - 12:00 AM on Saturday. 

Tickets for Oktoberfest Fort Worth are incredibly reasonable! Thursday, September 21 admission costs $5.00, Friday, September 22 admission costs $10.00, and Saturday, September 23 admission costs $10.00. A pass for all three days costs JUST $15.00. Kids under the age of 12 are free with a paying adult. All tickets bought before September 20 come with a FREE 2017 Oktoberfest Fort Worth commemorative stein (a beer mug). 

214 Eats recommends opting for the option of enjoying an authentic German three-course meal from Reata Haus. These dinners are served Thursday, Friday, and Saturday evenings. Tickets for the Reata Haus dinner include: festival entrance, three-course meal, a commemorative stein, VIP seating in Spaten Hall, non-alcoholic beverages, and gratuity. Tickets for dinner cost $65.00 per person. 

You can purchase tickets for Oktoberfest Fort Worth here

214 Eats - Sept 1.jpg

There is so much to do at Oktoberfest Fort Worth! On Thursday the festival kicks off in Spaten Hall as the first kegs of Spaten will be tapped. There will be plenty of live music and entertainment, carnival games and rides, and fast-food booths. 

You can sign up to participate in the Bier Barrel Rolling Race, or sign your dachshund up to participate in the Dachshund Dash! Other competitions at Oktoberfest Fort Worth include the Bier Wench Stein Carrying competition, the Oktoberfest Olympics, and the Stein Hosting Competition! 

Beer, Food, Fun, what more do you need?! Oktoberfest Fort Worth cannot be missed!