When search engines crawl through each landing page on you website, they’re on the hunt for content that is relevant and most valuable to the user. There are a number of best practices you can incorporate into your website development and design strategy to make it as SEO-friendly as possible. Ultimately, intentionality behind your SEO strategy promises to boost your position on a Search Engine Results Page (SERP).
One of the most effective tools to improving engagement rates is to commit to continually enhancing user experience (UX) of your website. While you don’t need to make all of your enhancements in one fell swoop, an update to your call-to-action buttons can in and of itself make a huge impact on UX. Making your website easy to navigate and visually appealing are two additional considerations to dive into when considering enhancements to UX.
Boost Website Security
If you haven’t already transitioned to HTTPS, know that this may hurt your rankings, especially for users using the Chrome browser. By flagging your website as “not secure,” it’s likely that your search engine ranking will take a hit.
Content Continues to Reign
Creating content that is valuable to your prospects remains an effective strategy to not only lowering bounce rate and increasing the time prospects spend on each page, it builds credibility for your business. When crafting content, give consideration to what users are searching for, include keywords, and focus on creating value. Do you have a new dish or cocktail you’re promoting? Consider posting an interview with the chef or bartender? In short, think creatively when developing a robust content strategy for your restaurant.
With so many businesses in pursuit of the elusive first page ranking status, integrating the best practices we’ve outlined above into your website design (or enhancement) process will help ensure that you’re being intentional about boosting the SEO-friendliness of your website.