Creating a new website for your restaurant is no small feat. Before you get bogged down in nuanced details and branding considerations, ensure that your website development process keeps the three key elements for effective restaurant website development and design at its core.
With users utilizing a range of devices to visit your website, not having a mobile-responsive website is a sure-fire way of encouraging prospective visitors to look elsewhere. A mobile-responsive design will adapt to the screen size of the device the content is being viewed on in an effort to create as positive of a user-experience as possible. Not optimizing the layout or content displayed makes it more challenging for a new visitor to your website to navigate to the information they’re looking for with ease.
“SEO-friendly” is a buzz word that refers to website development and design that enables search engines to crawl and interpret every landing page on your website efficiently. The more SEO-friendly your website it, the higher it will rank in database indexing. A search engine aims to index the most relevant content it can find based on the copy that a user has keyed in to the search. Creating valuable content, incorporating mobile-responsive website design, and embedding varying types of media are all strategies for boosting how SEO-friendly your website is.
Providing visitors the opportunity to share exciting content to and from your website only serves to broaden the reach of your network. By integrating your social media channels into your website, you are building new channels of communication to build relationships prospective customers you might not otherwise reach.
Keeping the three key elements we’ve outlined at the forefront of the website design and development process will ensure that you’re well on your way to creating an effective website.