Before you keep scrolling while lamenting that your restaurant already has an existing mobile app, let’s get one thing out of the way - a progressive web app (PWA) is not the same as a native app. Whether mobile marketing is an existing focus of your efforts or not, developing a PWA can result in boosting your visibility and online sales for your restaurant.
What is a PWA?
Often referred to as a hybrid web app or an installable app, a PWA is launched from a user’s home-screen and loads almost instantly, without accessing an app. Engagement is immediately boosted since guests won’t have to take the troublesome step of downloading your specific app. Once loaded, an immersive full screen experience lends to a more modernized user experience that is hyper-responsive to user interaction and offers seamless functionality. By creating a more direct avenue of access to your website, one that doesn’t require your guests to access a separate app, not only are you capturing users who don’t want to put in the extra effort but you’re making it easier for them to interact with you time and again. A PWA allows your restaurant to be saved to a user’s home screen, so that you can remain top-of-mind. You’ll be able to streamline all of your functions, making it easier than ever for people to make a reservation, complete an online order, and log their loyalty number, to name a few functions.
Why a PWA?
Apart from creating a more mobile-friendly experience, and boosting conversions long-term, there is no doubt that PWA is a solution worth exploring for those that have experienced abysmal ROI from their existing mobile app(s). Enhance your restaurant’s digital footprint by giving some consideration to this key to successful mobile marketing for restaurants.