What Facebook's Newly Rolled Out Start Order Button Means for You

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Facebook’s newly rolled out Start Order button represents another opportunity to remove any barriers customers may have when interacting with your restaurant. Note that to be eligible, you page must have a restaurant associated with your business page. Facebook is currently supporting the Start Order button for restaurants that use Zuppler, EatStreet, ChowNow, Slice, Delivery.com, Grubhub, LevelUp, MAVN (Austin only), DoorDash (Austin only) and Favor (Austin only). If you currently order from other third-party delivery systems that are not listed above, check back to see if Facebook may support your chosen delivery system in the future.

Adding a Start Order call-to-action (CTA) button to your Facebook restaurant page will allow you to receive food orders from customers directly from your page. This further simplifies the ordering process as customers won’t need to leave Facebook to place food orders. Once they select the button, customers will need to input basic information, including a delivery address. They’ll be able to manage their cart by adding and removing items, check out, and check on the status of their order.

Adding a Start Order CTA  

If you’re interested in adding a Start Order CTA to your business page, you’ll need to reach out to Facebook. Doing so is as simple as filling out this brief form. Provide some basic information including the link to your Facebook profile, contact information and confirm that your business currently offers online ordering for pickup or delivery. After completing the form, Facebook will determine your eligibility and instruct you further. If you have issues accessing the CTA creation platform, the problem is likely due to access rights. You must be designated an admin, editor, moderator, or advertiser of the page to create the CTA. If your business has any hesitation with adding the Start Order button, know that it can be removed or revised at any time!

The Facebook Start Order CTA button is just another way to enable customers to interact with your business and streamline the ordering process. What do you have to lost by leveraging this new opportunity?