With all that you have on your plate, carving out time to develop a content marketing strategy may seem like a major stretch. What if we told you that an effectively executed content marketing strategy can bridge the gap between your restaurant and your guests, building strong customer loyalty in the meantime? Every restaurant can benefit from content marketing by boosting follower engagement, using it as an opportunity to share relevant information and making new connections.
The beauty of social media is its ability to get your business connected to new followers. If you invest some time in building a trusting relationship with your existing followers and remain committed to creating and sharing quality content, you will organically boost your connections. When your followers interact with your brand via thoughtful comments, likes and sharing your content, they are effectively helping broaden the reach of your content while growing brand awareness.
Leveraging Original Content
The idea of regularly creating content that’s authentic and engaging can seem daunting. Just remember, with a pinch of planning and a few platform-specific revisions, you can cross-promote your content on multiple platforms. By expanding your social media activity across a few different social media channels, you can reach a broader audience while leveraging just one piece of original content. In turn, you'll be boosting follower engagement
Once you commit yourself to creating and following a content marketing strategy, you’ll find that this commitment will help inspire and drive creativity. Bring your team into the process and look to them for ideas on what to promote. Not only will this help drive ideas to fuel your content marketing efforts, but it will help build buy-in from the very team that makes it all possible.
You’re already creating incredible food and cultivating a top-notch guest experience at your restaurant, but are your guests fully aware of that? Give consideration to what’s stopping you from dedicating time to being intentional about your content marketing strategy. Identify and move these roadblocks to building relationships and awareness among your guests.