No matter how your website has performed historically on search engine, there is always room for improvement. Focusing on search engine optimization will help drive new traffic to your restaurant’s website by increasing your rankings.
Increasing your visibility means more patrons walking in the door and more sales.
Define Your Approach
Before starting to use a mix of different channels, define what you want to accomplish with your SEO efforts. Once you know what your goals are, you can decide on which tools will help you succeed.
Restaurants and bars thrive from local popularity, which means the geographic area you should be targeting is close by. Your approach will be shaped by the crowd you which to reach whether it is hometown families or young millennial s.
Deliver Relevant Content
One of the most important parts of ranking is having a wealth of quality content that is applicable to your target market and customers. This will not only help to build your brand but it will create engagement which translates into a higher slot on search engine result pages (SERP).
Posting regular content that helps you stand out from the competition is only one piece of the puzzle. Give details that excite readers such as your latest recipes or why your steak is the best in Dallas!
According to a study conducted by Google, almost ⅔ of search traffic is from tablet or mobile devices. Many people use their phone to search for restaurants nearby, hence the importance of a fully responsive mobile website.
The responsiveness is just the start as you want to make sure there is appropriate rendering on your pages and an overall impressive user experience.
Need help with planning your SEO strategy? Interested in learning about how to optimize your website? Contact us at 214 Eats for more information! We are happy to help with all of your brand strategy needs.