At 214 Eats we strive to assist restaurants in increasing their revenue. One of the ways to do this is by good ole marketing. However, in today’s world there are so many different marketing strategies. You can choose from old fashioned coupons or modern social media. What works?
One of the fun features of Snapchat are the filters you can apply to your pictures. Your restaurant can have a Snapchat filter made with your brand that can be used within a certain area around your restaurant. Millions of people will see the pictures “snapped” with your restaurant’s filter, and it encourages people to visit. Easy peasy!
Social Media Contests
So you advertise on social media? How much business is that bringing you? Switch it up by creating a contest! Create a hashtag, and once a week enter everyone that has used that hashtag into a drawing for a discounted meal!
Host a Special Event
Special events don’t have to be fancy. Something as simple as “Family Night” or “Taco Tuesday” where you have discounted menu items! You can also invite special guests, such as a balloon artist or a popular character.
Emails are basically free. Why don’t more restaurants take advantage of this? Keep your customers informed about meal specials or updates by sending an email! Attaching a coupon to your email is another great way to bring the customers in.
Profit shares a great way to bring in business and support your community. For every purchase you give a percentage of the profits to the organization you’re partnering with. This also brings in a lot of new customers. People that have never eaten at your restaurant but attend the school you are supporting will be sure to stop in!
The biggest thing is, if it isn’t working let it go. There isn’t any point in you wasting time and resources on an idea that doesn’t work!
Interested in learning more? Contact us at 214 Eats! We will help you make your restaurant name known!