Don’t feel like you’re alone not knowing how to navigate search engine optimization, as many business owners have no idea where to start. Chances are that you get all kinds of solicitations promising the top slot of Google for a hefty price. Before investing money in SEO efforts, there are a few quick things you can do to optimize your web presence.
Here are 3 tips to improve your local SEO strategy:
Complete Business Directory Listings
It may seem tedious but going through all of the business directory listings to claim your business name will signal search engines to refresh your position. The greater level of certainty that search engines have in your business contact information, the more likely they are to rank your listing higher.
A few of the important citations to claim include Bing Places, Superpages, Angie’s List and Trip Advisor. Take a few minutes to search other directories as you want to make it as easy as possible for consumers to find your business when searching the web.
Conduct Keyword Research
You can target your advertising strategy by finding what queries people use to find a restaurant or bar in your region. The Google Adwords Keyword Tool is an invaluable tool that you can use for keyword ideas and competition analysis.
A good place to start is by coming up with a list of queries that you think would be used to find a business in your area. By using keyword research, you can find out how frequently the terms are searched and how much competition exists.
Improve Your Homepage
After you’ve conducted keyword research, you will want to structure your homepage for the queries with the most opportunity. Search engines only see the raw HTML of your website, so it is important that the content is optimized for your target keywords.
It is best to limit your keywords to no more than 2 as it will help your homepage rank higher for those queries. Never overlook the power of keyword usage as it is what will connect consumer searches to your business.
Need help keeping your web content fresh and implementing search engine optimization strategies? Contact us at 214 Eats to help you with website management, online reputation strategy, social marketing and much more!