When you’re a business, your product must look good.
And when you’re a restaurant, that product is food.
When the dominance of online marketing and social media marketing in today’s advertising landscape, there is simply no room for food that doesn’t look amazing. The competition in the food industry is just too tough.
But how does the average restaurant produce drool-worthy photography? If you want your food photography to look its best, here are a few tips from 214 Eats in Dallas, Texas on how to make it happen:
Get the Right Lighting
When taking food photography, natural light works best. You’ll want to work with angles and locations to find which is best for the food item you are photographing. Some work well as overhead shots, while others need a side shot. Work the lighting and angles until you find one that pops.
Don’t Overdo It with the Props
A few appropriate props in the photo – napkin, utensils, or an ice cold beverage – can work well to add warmth and charm to your photo. However, they can also be overpowering and take away from the food itself. Be mindful of where your eye is drawn in the photo, and if the props are distracting, remove them.
No Zoom Necessary
When photographing food, it can be tempting to zoom in tight on the foot item, but this often backfires. Sometimes, it means you can’t really tell what type of food you are looking at. Instead, leave some “free space” around your food item as to draw the eye into the food and not crowd the shot.
Edit Before Posting
This may go without saying, but be sure to use editing software to edit your photo before posting. Even simple filters via iOS or Adobe Lightroom can give your photography that extra pop that makes it stand out among a sea of social media photographs. These filters can sharpen, create depth of field, provide contrast, and so much more.
If your restaurant needs help with food photography, then you’ve come to the right place! 214 Eats is a digital restaurant marketing company and we’d love to help you with your food photography and overall digital marketing strategy. Give us a call today for a consultation.