How to Get Food Influencers & Bloggers Into Your Restaurant

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The restaurant business can be tough, and incorporating the right marketing strategies – both online and off – can help boost revenue and drive traffic. 

 

At 214 Eats – a digital advertising agency for restaurants in Dallas, Texas -  we often talk about the value of online reviews and referrals from friends and family. Another great avenue for reviews? Influencers!

 

Online influencers – whether they are bloggers or social media influencers – can do a great deal to drive new traffic to your restaurant. But how do you find them? How do you engage with them? Here are a few tips on how to get food influencers and bloggers into your restaurant:

 

Find the Right People.

 

It’s important that you seek out the right bloggers and influencers for your restaurant. Start by following food bloggers in your area, and then pay attention to their posts. What types of restaurants are they frequenting? How many views and “likes” are they getting on their social media posts? Do their food preferences align with your restaurant? Step 1 to getting food influencers into your restaurant is to create a short list of people who you’d like to work with.

 

Engage in Conversation.

 

Once you’ve started following these food influencers, now you can begin interacting with them! Comment and like their posts. Engage in conversations. These little steps go a long way toward building a relationship - and bonus – create more visibility for your company as others see our posts.

 

Offer Incentives.

 

There are several ways you can incentivize foodies to visit your restaurant. Offer to sponsor a post in exchange for a review. Offer free food in the restaurant. Sponsor a giveaway. These are all great incentives that gain visibility on their social media sites and create more awareness for your restaurant.  

 

 

If you’re not sure where to start but think a food blogger or influencer could help grow your restaurant business, give us a call at 214 Eats. Our team specializes in restaurant marketing in Dallas, and we’re here to help. 

Social WiFi: 3 Reasons It May be Win-Win for Your Restaurant 

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Social WiFi has been around for a few years and has already allowed many restaurants and businesses to expand their digital marketing reach. But how? 214 Eats in Plano, Texas explains what Social WiFi is and why it may be a win-win for your restaurant and guests:

 

What is Social WiFi?

Social WiFi is different than traditional WiFi that businesses have provided to their customers in the past. Unlike traditional WiFi where a user is asked to join a network and enter a password, Social WiFi in Dallas offers the convenience of having customers login to the WiFi via a social media account and “liking” or “following” your business. Customers get secure Internet access, get to save their data, free Internet, and get better engagement with your company.

 

3 Benefits to Social WiFi for Restaurants

By now, you may already be contemplating the benefits and opportunities your restaurant may gain from incorporating Social WiFi, but here are a few specifics:

 

·     Greater Engagement: Once a customer has logged into your network and followed your page or provided an email address, you now have a more tangible route for future engagement. Many Social WiFi providers will offer an immediate discount or incentive; examples could include “15% off today” or “Free Dessert with Purchase of an Entrée!” But you can also provide future digital marketing offers when customers are in your geographic location or when you haven’t seen them in awhile. 

·     Better Customer Experience: Social WiFi gives you the opportunity to collect vital customer information that can affect the experience in the restaurant. For example, maybe you learn that the majority of your new guests prefer rock music, so you can cater the music in your restaurant to align with that preference.

·     Geotargeting: Why not engage customers when they enter your neighborhood? One study shows that over half of customers would have no problem providing their geographic location if they were given an incentive for doing so. They actually want a company to send an offer, discount, or incentive!

 

Social WiFi can be a win-win for you and your restaurant guests. Want to learn more? Contact us at 214 Eats, bringing a unique approach to branding and digital marketing for your restaurant and beyond. 

The Best Way to Handle Negative Restaurant Reviews

Here are a few staggering facts:

 

People read reviews for restaurants more than any other business or service type. 

 

85% of consumers will trust an online review as much as a friend.

A drop in “stars” can drop your restaurant’s revenue 4-9%. 

Those are some serious stakes. 

 

In the restaurant business, negative reviews are inevitable, but when they happen, 214 Eats recommends the following approaches to handling negative reviews:

 

1.    Thank, Apologize, & Take it Offline

 

Sometimes a simple “I’m sorry” in the form of a prompt response is enough to negate a negative review. Here’s a simple formula: thank, apologize, and offer to take the conversation offline. Other readers will also appreciate that you thanked the person for their feedback, owned the mistakes, and then made attempts to continue the conversation online and make the situation right.  

 

2.    Respond Quickly

 

When a consumer leaves a negative review, they are generally still disgruntled and emotional about their negative experience. A quick response illustrates that you care about customer service and making it right. Have a dedicated staff member or online reputation management team like 214 Eats on your side to monitor and respond 24/7.

 

3.    Offer Free Food

 

In addition to owning the mistake, you can incentivize someone to return to the restaurant with free food! Offer a meal on the house, free dessert, or even a gift card. Chances are, you’ll get the person back into the restaurant for repeat business and they will appreciate your customer service. 

 

4.    Ask Them to Try Again

 

Instead of just hoping someone will come back after a negative review, actually ask that they do! Again, this can be done with a food incentive, or it can just be as simple as, “Would you consider giving us another chance to make it right?” 

 

Online reputation management for restaurants is something we specialize in here at 214 Eats and we’d love to help you handle negative reviews with ease. Give us a call today to schedule a consultation and see what 214 Eats can do for you and your restaurant goals. 

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Stop Making these 3 Restaurant SEO Mistakes

If you’ve been letting SEO help inform your website and social media decisions – then kudos! You’re on your way to growing your business and seeing your restaurant move up in the search rankings!

 

As you begin working on SEO – either by yourself or with a dedicated search engine marketing team that specializes in SEO like 214 Eats in Dallas, Texas – be sure to avoid these costly SEO mistakes: 

 

Not Working Social Media into the SEO Strategy

More and more, social media sites drive traffic to websites, build your restaurant’s brand platform, and influence purchase decisions. And while social media sites like Facebook don’t direct impact the Google search engine algorithms, there are places on the social media sites that many forget to factor in. Don’t ever leave the “about” sections on the sites empty. Fill in relevant keywords, a link to your website, and more. Each of these things provides another touchpoint in gaining restaurant credibility for Google SEO.

 

Posting Pictures that Lack Keywords

A search engine can’t see your image and what it is – but it can read the text descriptors. If you’re descriptions are just “image1001,” then you’re missing an opportunity for SEO. Instead, plug in words like “mushroom pizza XYZ Restaurant Dallas Texas.” And with each and every image you add, more keywords build your SEO profile and relevancy.

 

Bombarding the Content with Keywords

Keywords are good and necessary to move up in the search engine rankings. But don’t make your website sound like a robot wrote it! Write your content to people! Pick a keyword or phrase and pepper it into content a few times per page – but not so much that someone doesn’t even want to read what’s written. A great way to do this is to have a blog associated with your website. The blog can contain posts, each relating to various topics with keywords peppered into those posts, without it overwhelming the page and the reader.

 

Want to learn more about SEO for Restaurants? 214 Eats specializes in restaurant digital marketing for restaurants just like yours. Give us a call today and let’s get started! 

3 Marketing Strategies for Restaurants on a Budget

A lot goes into running a profitable business, and in today’s competitive restaurant environment, marketing plays a key role in growing and sustaining your business. 

 

But what if you don’t have a huge marketing budget? 

 

Here are 3 simple marketing strategies from 214 Eats in Dallas, Texas to get the most bang for your marketing buck and see results in the process:

 

Invest in SEO

SEO stands for Search Engine Optimization. It’s the process of catering your website toward search engine algorithms and moving your restaurant up the search engine search results. So when your potential customer searches for a “burger restaurant near me in Dallas,” your restaurant is a top hit. The digital marketing gurus at 214 Eats can help you get started. 

 

Become a Restaurant Week Participant

Restaurant Weeks were originally created for restaurants to gain revenue during the low season – typically in August. And it’s a good way to do that, but it’s also a chance to showcase new pairings and dishes, impress new customers who could become regulars, and get your name out there in the community during Restaurant Week advertising. 

 

Showcase the Brand via Social Media Outlets

What does your restaurant stand for? When people buy into a company, restaurant, or service provider, they are buying into the mission of the business. Sure, you might sell pizza, but people want to connect with your pizza parlor on a deeper level to invest in it. Use your social media outlets – Facebook, Instagram, etc. – to offer behind the scenes looks at your restaurant, showcase videos about how a certain dish is prepared, etc. If you’re lucky, you might even get these videos shared and watch your audience grow. 

 

Want to learn more about restaurant marketing and how 214 Eats can help you grow your business? Give us a call today and let’s set up a consultation. 

3 Easy Ways to Boost Your Online Reviews

There is no doubt that public opinion of your restaurant can play a major role in traffic and, ultimately, the bottom line! With so many people jumping accessing your website via mobile, it’s more imperative than ever to ensure you’re doing everything you can to drive a positive online presence. Having plenty of verified reviews published online is an effective and organic way to grow your online presence. 

Leverage Social Media 

Consider every positive review to be an opportunity to highlight a positive facet of your restaurant. Sharing your positive reviews on social media is not only a great way to cross promote organic content, it’s been shown to aid in establishing and building credibility. Be sure to include a link to the review site you’re referring you and encourage your loyal customers to leave a review themselves! 

Prioritize Responsiveness  

Being responsive to customer interactions is essential to building trust with your customers. A commitment to responsiveness doesn’t just apply to positive feedback, it’s especially pertinent when responding to negative reviews. Rather than taking offense, process the feedback and do what you can to reframe the exchange in a positive light. 

Incentivize Your Customers 

Developing a compelling incentive can certainly help encourage customers to leave you an honest review. Offer a complimentary special cocktail or a discount on their next meal for every customer that leaves a review of your restaurant.  

Managing a growing business while staying on top of customer interactions with your brand is no simple feat. Lean on the software we have at 214 Eats to ensure that the reputation you’ve worked so hard to build isn’t shattered by a bad review that’s slipped through the cracks and left unaddressed. Getting started is as simple as requesting a reputation management demo. Request a demo today. 

Making the Case for an Online Food Ordering System

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Introducing an online ordering solution can considerably expand the footprint of a restaurant. No longer will your guests be limited to committing to a sit down dinner if scheduling does allow for it. If your guests dream of enjoying their favorite meal in bed while watching Netflix, who are you to stand in their way? 

Enhancing Efficiency 

By leaning into the vast possibilities technology has presented in the food and beverage space, you can enhance efficiency and reduce order completion times. You’ll free up some staff time from spending precious time manually taking food orders. By opening up the door to this level of self-servicing, your restaurant should also cut down on order errors. Naturally, your restaurant will still have to have team members in place to monitor order completion and manage customer relations throughout the process. 

Improved Customer Experience

From a customers perspective, many online systems have the capability to save their profile, and their preferred payment method, to even further streamlining the ordering process at their favorite restaurants. Rather than having to take the time to contact your restaurant directly, a customer can jump on their phone or computer and complete an order in record timing, especially if you land on investing in a system with account creation capabilities.  

While rolling out an online food ordering system is certainly not necessary for the operation of your restaurant, its potential to considerably streamline the process and introduce added efficiencies makes it certainly worth exploring. Ultimately, as mobile use continues to grow across generations, so too will demand for convenient online ordering options. 

If you’re ready to take the leap today, check in with your existing point of sale system, it may already have an existing solution you can negotiate. 

The Case for Investing in Professional Photography

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Imagery is powerful. 

An extraordinary photograph of a well-plated dish can have you watering at the mouth, wishing you could reach through the screen and take a bite. The same can be said of wanting to take a sip of a carefully crafted cocktail you see a picture of. Hiring a professional photographer is a great way to connect with your patrons and present a polished representation of your business. 

Leveraging Expertise 

Professional photographers are just that, professional. Taking the perfect photo extends far beyond the portrait setting on your iPhone. When you hire a photographer, you’re not just paying for the end product, you’re paying for their expertise and creative direction. When they enter your space they’ll be able to make recommendations on facets you may not have considered. An experienced commercial photographer will have a deep understanding of the complexities of photography, and will leverage light, color, and texture to get a photo that’s just right

Brand Consistency 

When you receive your photos back from your photographer, you will now have a ton of content to work to choose from that is both cohesive and consistent with your brand. Having a bank of photographs you can pull from will make it easier to post on social media regularly and send emails to your distribution list. You’ll be empowered to spend less time framing the perfect shot, fiddling with sending it to your email and editing it, and more time nurturing your growing business. Don’t forget to update your website with your new imagery!

Remember, any imagery is a reflection of your business. Carving out some room in your budget for professional photographs will go a long way in differentiating you from the competition while presenting photos that have an emotional and memorable appeal that brings patrons to your restaurant. 

4 Essentials of Restaurant Social Media Marketing

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Every loyal patron was once a first-time diner. Leveraging the power of social media marketing is an effective way to drive new visitors to your restaurant. Here we’ve outlined four essentials you can introduce to grow your followers and engagement levels.  

Post Regularly 

Creating a profile on Facebook, Instagram or Twitter can be done in mere minutes. What takes up a considerable chunk of time is posting on your various channels regularly (and strategically). Consider carving out some time on a weekly, bi-weekly, or monthly basis to sit down and think through what you’d like to promote in the weeks ahead. Not only will that ensure you don’t accidently let weeks slip past without posting, but it’ll make it considerably easier to tell a cohesive story. 

Stay Engaged 

Effective marketing of your restaurant on social media doesn’t end when you hit post, it continues well after your content is published. Stay engaged with your audience by responding timely to any and all feedback, answering any questions, and thanking followers for their engagement. Even something as simple as liking a followers positive note is a step towards nurturing a relationship. 

Drive Value 

One of the best ways to build relationships with your social media followers is to offer value. Keep them in the know of any special offers, events, or newly released dishes by posting regularly. Offer your followers an exclusive discount if they like and comment on your post!

Capture Contact Information 

You’ll find that consistently driving value for your social media audience will boost not only follower numbers but it can help your build up your email distribution list. By reaching out to your followers across a number of platforms, your restaurant will gain more visibility and welcome more new visitors.

Did you know that the team here at 214 Eats manages growing social media profiles for our clients? If you’re looking to boost your visibility and increase your following on social media, contact us!

FreshSites: The Solution for Stale Websites

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There are plenty of buzzwords and suggestions floating around that help nominally enhance an existing website. For businesses that recognize their stale website leaves much to be desired, we present the solution – FreshSites. Our solution to stale websites brings multi-level updates that aim to bring your business’s digital presence to life.   

Custom Design 

Long gone are the days of bland websites, each one hard to differentiate from the next. A custom designed website crafted with mobile-responsiveness top of mind has the flexibility needed to adapt to a range of devices prospects will be using to visit your website.  

Up-to-Date Content 

Having an up-to-date website extends far beyond merely drafting new content, posting it, and sitting back hoping for increased visibility. A website should be updated on an ongoing basis and considered an open-ended project. With FreshSites in your toolkit, ongoing blog content and website updates will be included. You can rest assured knowing that a commitment to Search Engine Optimization remains at the forefront of all of the content our team generates. Beyond merely keeping your website copy up-to-date, our team does extensive due diligence to ensure that your website also remains relevant and secure. 

Bi-Directional Social Pushing

The FreshSites solutions includes integration of your social media platforms, helping to appropriately direct new visitors to your platforms and create oportunities for meaningful engagement. Additionally, the inclusion of bi-directional social media pushing ensures that channels for two-way communication are operating effectively while supporting high-responsiveness. 

The pricing we offer for FreshSites is all-inclusive and set up as a monthly subscription. In addition to custom design, content updates, and social engagement pushing, FreshSites also includes valuable reporting. The insights driven by our reporting capabilities can be leveraged to inform user experience, content creation, and more. 

To learn more about how FreshSites is the perfect solution to your stale website, contact the 214Eats team at 866-466-2144 or info@214interactive.com. 

Best Practices for an SEO-Friendly Website

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When search engines crawl through each landing page on you website, they’re on the hunt for content that is relevant and most valuable to the user. There are a number of best practices you can incorporate into your website development and design strategy to make it as SEO-friendly as possible. Ultimately, intentionality behind your SEO strategy promises to boost your position on a Search Engine Results Page (SERP).

Enhance UX

One of the most effective tools to improving engagement rates is to commit to continually enhancing user experience (UX) of your website. While you don’t need to make all of your enhancements in one fell swoop, an update to your call-to-action buttons can in and of itself make a huge impact on UX. Making your website easy to navigate and visually appealing are two additional considerations to dive into when considering enhancements to UX.

Boost Website Security

If you haven’t already transitioned to HTTPS, know that this may hurt your rankings, especially for users using the Chrome browser. By flagging your website as “not secure,” it’s likely that your search engine ranking will take a hit.

Content Continues to Reign

Creating content that is valuable to your prospects remains an effective strategy to not only lowering bounce rate and increasing the time prospects spend on each page, it builds credibility for your business. When crafting content, give consideration to what users are searching for, include keywords, and focus on creating value. Do you have a new dish or cocktail you’re promoting? Consider posting an interview with the chef or bartender? In short, think creatively when developing a robust content strategy for your restaurant.

With so many businesses in pursuit of the elusive first page ranking status, integrating the best practices we’ve outlined above into your website design (or enhancement) process will help ensure that you’re being intentional about boosting the SEO-friendliness of your website.

214EATS Joins the Texas Craft Brewers Guild

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As a Texas-based company with craft brewery website design as part of its repertoire, 214Eats is thrilled to become an Allied Trade member of the Texas Craft Brewers Guild. As such, we’re recognized as an organization specializing in the craft beer industry and committed to helping drive brewery growth. Established to promote Texas craft beer through public education initiatives, the Texas Craft Brewers Guild represents the interests of craft breweries across the state. From small, self-distributed craft breweries to large craft breweries, operations of all sizes are represented. Guild membership reaches the hundreds, serving as an indicator of just how robust the craft beer industry is in the Lone Star State.

Annual Member Meeting

This weekend, we’re excited to be heading to Austin, Texas to participate in the annual Texas Craft Brewers Guild members meeting. Kicking off with happy hour at Austin Beerworks, the weekend promises to be a jam-packed opportunity to discuss a wide range of topics impacting the craft beer industry in Texas. The keynote presentation will be delivered by Bob Pease, CEO of the Brewers Association, and will be followed by speakers delving into topics such as:

  • Fans, Hands, and Brands: Strategies and Tactics for Being Inclusive and Building Diversity in Craft Beer

  • Tasting Room Operations

  • Avoiding Common Marketing Practices Violations

Following the annual meeting, members are invited to attend Texas Craft Brewers Day at the Capitol. Meetings with elected representatives will be followed by a program in the Legislative Conference Center during which members will address legislators on a range of craft brewery industry related advocacy initiatives.

Craft Brewery Websites

214EATS designs craft brewery websites that are mobile-responsive, SEO-friendly, and socially integrated. Just recently, we rolled out a new website for our client, Diamond Knot Brewing Company. If you’re interested in learning more about a website for your craft brewery, let’s connect.   

 
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3 Key Elements of an Effective Restaurant Website

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Creating a new website for your restaurant is no small feat. Before you get bogged down in nuanced details and branding considerations, ensure that your website development process keeps the three key elements for effective restaurant website development and design at its core.

Mobile-Responsive

With users utilizing a range of devices to visit your website, not having a mobile-responsive website is a sure-fire way of encouraging prospective visitors to look elsewhere. A mobile-responsive design will adapt to the screen size of the device the content is being viewed on in an effort to create as positive of a user-experience as possible. Not optimizing the layout or content displayed makes it more challenging for a new visitor to your website to navigate to the information they’re looking for with ease.

SEO-Friendly

“SEO-friendly” is a buzz word that refers to website development and design that enables search engines to crawl and interpret every landing page on your website efficiently. The more SEO-friendly your website it, the higher it will rank in database indexing. A search engine aims to index the most relevant content it can find based on the copy that a user has keyed in to the search. Creating valuable content, incorporating mobile-responsive website design, and embedding varying types of media are all strategies for boosting how SEO-friendly your website is.

Socially Integrated

Providing visitors the opportunity to share exciting content to and from your website only serves to broaden the reach of your network. By integrating your social media channels into your website, you are building new channels of communication to build relationships prospective customers you might not otherwise reach.

Keeping the three key elements we’ve outlined at the forefront of the website design and development process will ensure that you’re well on your way to creating an effective website.

The Answer to Boosting Online Sales? A Progressive Web App.

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Before you keep scrolling while lamenting that your restaurant already has an existing mobile app, let’s get one thing out of the way - a progressive web app (PWA) is not the same as a native app. Whether mobile marketing is an existing focus of your efforts or not, developing a PWA can result in boosting your visibility and online sales for your restaurant.

What is a PWA?

Often referred to as a hybrid web app or an installable app, a PWA is launched from a user’s home-screen and loads almost instantly, without accessing an app. Engagement is immediately boosted since guests won’t have to take the troublesome step of downloading your specific app. Once loaded, an immersive full screen experience lends to a more modernized user experience that is hyper-responsive to user interaction and offers seamless functionality. By creating a more direct avenue of access to your website, one that doesn’t require your guests to access a separate app, not only are you capturing users who don’t want to put in the extra effort but you’re making it easier for them to interact with you time and again. A PWA allows your restaurant to be saved to a user’s home screen, so that you can remain top-of-mind. You’ll be able to streamline all of your functions, making it easier than ever for people to make a reservation, complete an online order, and log their loyalty number, to name a few functions.  

Why a PWA?

Apart from creating a more mobile-friendly experience, and boosting conversions long-term, there is no doubt that PWA is a solution worth exploring for those that have experienced abysmal ROI from their existing mobile app(s). Enhance your restaurant’s digital footprint by giving some consideration to this key to successful mobile marketing for restaurants.

Top 2019 Digital Trends You Should Care About

Things are changing. Fast. User behavior, competition, technological advancements and consumer trends are different this year in 2018 than they were the year prior, and it seems next year we are in store for even more change.

Before you roll your eyes, we’ve made a quick list of things for you to look out for in regards to your restaurant marketing so you can stay ahead of the growing competitive landscape.

VOICE SEARCH

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As our mobile & home smart hubs become further engrained into our lives, so will be the voice-activated “hands-free” search. Klick estimates that by 2020, 50% of searches will be done through voice commands.

Why Should I Care?

User behavior is different with voice search, and with that comes a whole different set of keywords that your restaurant should be showing up for. 2017 Google Data shows that 70% of voice searchers are using natural language vs. snippets via typing, and that means long-tail searches. For instance, speaking, “Hey Siri…where is the closest sandwich shop to me”, vs. typing “sandwiches near me” brings up an entirely different experience…let alone search results. Evaluate these trends, put yourself in your customer’s shoes, and focus on how you are perceived online.

PROGRESSIVE WEB APPS (PWAs)

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This may be the first time you’ve heard of PWAs, but it won’t be the last. A Progressive Web App is basically a mobile website that performs with the speed of an app. PWA's are not only faster, but more engaging and shown to increase conversion rates. PWAs are immune to network speeds because they store data via “service workers”, which access and serve content up instantly.

Why Should I Care?

We see over 70% of restaurant web traffic occurring on mobile devices. Most of your visitors are there to view your menu and your photos…which just so happen to be the largest files on your site…which means slow load times….which means poor Google rankings. Start thinking about PWA vendors for the near future.

PAID SOCIAL ADVERTISING

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What’s sadder than posting a great photo of your restaurant, and getting 2 likes? How about zero likes. An organic social post has become the proverbial tree falling in the forest. On Facebook, organic reach is down to 2% for the biggest brands, which means 4-6% for most of us, and that’s predicted to reach close to zero by 2020.

Why Should I Care?

Paid ad campaigns on Facebook & Instagram show exponential improvement in engagement, have low CPCs & CPMs, are fully trackable, and can be micro-targeted to your niche market. We see some of the lowest Cost-Per-Reach through paid social - only second to Paid Search. Every marketer should combine a paid component into their organic social calendar.

VIDEO MARKETING

By the year 2019, Tubular Insights predicts 80% of the World's Internet consumption will be video. They also predict that over half of Earth’s population will have Internet access and Internet-accessible devices will be 3 times the Global population.

Why Should I Care?

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Your industry is hungry for video content, and much of that is food-related. According to Comscore, 81% of Internet users visited a food-related site in September 2018. Yet only 5% of marketers are using video. This gives you the opportunity to really tell the story of your brand, your food, and why people should put down Uber Eats, get off their couch and come visit your restaurant.

3 Tips to Creating a Successful Seasonal Google Ads Campaign

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It’s not too late to capitalize on the holiday season and get your Google Ads ducks in a row. A successful campaign this time of year is largely a product of getting the right ad content in front of the right person at the right time. We’ve pulled together a few simple tips to help you create a successful seasonal Google Ads campaign.

Create Urgency

When creating your campaign, we recommend establishing a sense of urgency – this is especially critical during the holiday season when offers and incentives are flying at your prospective customers left and right. Consider offering limited time special pricing on a holiday dish or cocktail to create urgency around your offer.

Be Targeted

This is not the time to cast a wide net and hope you catch a fish or two, be targeted in your approach. Give some consideration to the offer you’ve put together and who would be most interested in said offer. Develop a keywords list and be sure to refer to it when creating your campaign-specific landing page and drafting the text for your ad. Ensure that you’re leveraging the power of location targeting by limiting its reach, for example only to those located in your city or those within a certain mile radius of your restaurant.

Record Results

It’s important to take note of the performance of your campaign, especially if you’re running a few different ads. You’ll be able to refer back to this data to inform future campaigns. Take note of which ads generated the most clicks and conversions to gain insights on what keywords or creative direction works best.

Running a Google Ads campaign can be an effective way to ramp up marketing and traffic during the holidays, if done right. Following our three simple steps will get you well on your way. Have any questions? Contact us at 214 Eats to learn how we can help you make the most of your Google Ads efforts this holiday season.

A Dash of Work Creates Tons of Holiday Content

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While it comes to successful content marketing during the holidays, just a dash of strategic effort will go a long way in cutting through all of the noise from your competitors.

Host a Themed Event

Hosting an event at your restaurant doesn’t have to be boatloads of work. It can be as simple as designating a themed evening and coupling it with an appropriate instrumental performance or cocktail offering. Ugly sweater party, anybody? Hosting a themed holiday event is a great way to drive traffic to your restaurant during the busy season while also building brand awareness. A themed party makes for a great photo opportunity, one that those in attendance are also likely to share – thereby contributing to said brand awareness building!

Embody Holiday Spirit

By allowing your staff to show their holiday spirit, they will foster a festive mood in the restaurant while taking part in the holiday season with their colleagues. Be sure to snap some fun photos to share across your social media channels as any opportunity to introduce your team to your customers should be seized.

Special Dishes and Cocktails

If there is ever an appropriate time of year to release a limited-time seasonal dish or cocktail, it’s during the holidays. Whether you’re putting your unique spin on a timeless classic or creating something entirely unique to your restaurant, this makes for great content. Promote your specials across your social media, website, menu, and e-newsletter. Specialty dished and cocktails are also a great way to jazz up the menu for regulars.  

In addition to opening up opportunities to create holiday content, this time of year is the ideal time to connect with your customers and share in the holiday spirit. Being that we’re in the full swing of the season, now is the time to put the final touches on any holiday content promotion initiatives and publish holiday content.

3 Practical Tips for Creating an SEO-Friendly Website

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Having a website that can’t be found online is like swimming blindly against a strong current, likely to fail. If your target audience is having a hard time finding you with a simple google search, it’s unlikely that they’ll ever connect with your business. Don’t leave this opportunity to chance, follow our simple tips to creating an SEO-friendly website that drives boosts rankings and drives visitors.

Prioritize Content

Strong search engine rankings hinge on creating valuable content. When search engines evaluate websites, they look to website content to evaluate what your business is all about and what you are offering. A main focus should be on content value and quality, including keyword density. While it may be tempting to stuff as much content as possible on a single webpage, refrain from doing so. Narrowly focused website content with keywords reflective of the subject matter is more likely to capture strong search engine rankings.

Intentional URLs

Though it might seem a detail not to be troubled with when facing a project as significant as a web design, creating search engine friendly URLs helps a search engine’s ability to crawl URLs. Take the extra time to change your obscure URLs to descriptive and brief URLs to boost rankings.

Responsive Design

Most of your target customers use their mobile phone or tablet, rather than a laptop, to browse the web. If their mobile search leads them to a website that isn’t responsive and doesn’t adapt to their screen resolution, they aren’t likely to stay on it. A responsive website will go a long way in creating a positive user experience from the outset of an interaction with your brand.

Search rankings are more competitive today than ever before, follow our three tips when designing your next website to create an SEO-friendly website.

Simple Menu Design Guidelines that Boost Sales

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One of the most effective (yet often overlooked) tools that a restaurant has to attract and retain customers is its menu. An effectively designed menu should be clear, sophisticated, and visually appealing while representing the essence of your restaurant. We’ve rounded up () tops for (effective) restaurant menu design for you to consider.

Keep it Simple

When detailing the mouthwatering dishes your restaurant offers, descriptions should be easy-to-understand. That’s not to say that your menu shouldn’t touch on the details of each menu item. With so many diners living with food intolerances and abiding by dietary restrictions, disclosing ingredient details while keeping things simple is increasingly valuable.

Prioritize Quality

Decisions as granular as the weight of the paper used, the font you decide on and the imagery you include should all work cohesively. All photography or graphics should be of high-quality as anything short of that will immediately ding the credibility of all that your restaurant has to offer.

Showcase Dishes

Don’t miss any opportunities to highlight seasonal or promotional dishes that are available for only a limited time. Whether it’s a special cocktail or a menu item only available in the winter, be sure to communicate the time frame in which these offers are valid. Also use this as an opportunity to bring attention to any dishes your restaurant is known for. If you don’t want to print menus seasonally, printing quality menu inserts or designing eye-catching table tents are budget-friendly options for showing dishes.

Confusing menus that are illegible, not graphically interesting or dirty are an effective way to lose your regulars and detract new business. Investing in a strategically created menu can attract more visitors, limit confusion with returning and new visitors, and boost sales.

Best Practices for Driving Positive Yelp Reviews

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There is no doubt that Yelp reviews have the power to drive guests to (or away from) restaurants. Since reviews wield such potential, they can easily become your strongest ally or your fiercest foe.

Create an Account

Step one, create an account. This is about as simple of a first step as there can be. Did you know that even if you don’t create a Yelp account for your restaurant, guests still have the ability to review your business? Take a proactive approach and create an account that most accurately reflects your business. The emphasis should be on creating as thorough of an account as possible that includes all of the basics, such as hours, location, and menu. Be sure to upload well-lit, quality photography to offer readers an understanding of the essence of your restaurant. Your Yelp account is also an appropriate platform to share any key information such as where to park, whether you offer Wi-Fi, or whether you have an outdoor seating area.

Responding to Feedback

Maintaining a high level of responsiveness is essential to managing relationships with former guests and prospective guests. Regardless of how perfect your restaurant is, inevitably you will receive negative feedback from time to time. Be polite and responsive in all of your dealings with both negative and positive reviewers. A public apology is always encouraged, as is addressing any specific concerns where possible. To take things to the next level and attempt to make amends, reaching out to the reviewer privately is a savvy move.

Making Reviewing Easy

Once you’ve activated your Yelp page, you’ll want to make it as easy as possible for guests to review your restaurant. You can try a number of strategies such as hosting a Yelp event, offering an exclusive Yelp deal, display positive Yelp reviews and add a Yelp QR code on signage inside your restaurant.

There are tons of best practices you can employ to drive positive Yelp reviews. The only strategy that is guaranteed not to work is doing absolutely nothing.