8 Marketing Metrics for Website Performance

When analyzing performance at the end of the month, online marketers have a wide variety of metrics that they look at for digital marketing. With so many different reports and statistics available how do you know where to start?

Here are top eight marketing metrics that are used to measure the performance of a website:

  1. Bounce Rate – Bounce rate is an efficient way to measure the effectiveness of your website and its content. It tells you how many people visit your site and leave instantly. A low bounce rate is good as it means relevant traffic, high average time and good conversion rate.

  2. Return visitors Rate – This metric gives you the insight into your loyal customers. They are either your customers or you can easily convert them. A high Return visitor’s rate indicates that you have good engagement with audiences and they like your website.

  3. Average Time – it gives a clue to what kind of content your target customer likes. According to digital marketing experts, the more a visitor spends time on your website, the more he is likely to visit your business. 

  4. Average Page Views per visit – This metric shows how many pages of your website visitors go on average. It also indicates high-quality relevant traffic and popularity of your website.

  5. Cost per Lead – Success of a digital marketing campaign is measured by conversion of web traffic and the cost occurred to achieve the desired result. The main goal of the marketers is to get the maximum number of leads at the smallest cost. 

  6. Click Through Rate – It is the number of clicks on an advertisement divided by total impressions. CTR is measured in PPC ads and email marketing campaigns. Higher CTR leads to better quality score and lower advertising costs.

  7. Inbound Links – Also known as backlinks; incoming links are an important component of a website. It helps in driving traffic and improve the ranking of your website. Linking your site to high ranking and popular site is recommended.

  8. Referral Traffic – Referral traffic are visitors who come to your site through direct links from other websites. It is considered as a recommendation to the content of your website, so having more referral traffic is better.

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