Working to create an online presence can be hard work. Research, put out by Twitter, states that 49% of survey responders trust social media personalities and bloggers when it comes to investing in a service or product.
So how do you go about connecting and including bloggers and social media personalities with your restaurant? 214 Eats, an expert in restaurant online reputation management, restaurant social marketing, and search engine optimization, has just the tools for you!
Offering Samples = Reviews
One of the best way to connect bloggers and social media personalities with your restaurant is to simply offer them free food! Do your research and select foodie bloggers that are specifically interested in your genre. Are you a mainstream restaurant? Or do you offer something more selective? Choose foodie bloggers that fit your style!
Often this will encourage the bloggers to write a review of your restaurant. This is where you will gain customers. If the blogger loves your style and what you serve, you can bet your restaurant will be flowing with a slew of brand new customers very soon!
Sponsor a Blog Post
One way to ensure the blogger writes about your restaurant is to pay them to write a “sponsored post.” A sponsored blog post is written by the blogger in their own voice expressing their own views of your food and restaurant (so you better make sure they enjoy themselves). The blogger will include an anecdote that states the blog was sponsored, but that the views are their own.
Readers, and potential customers, will enjoy reading what the blogger has to say in their own words, and you will gain new customers. I’d call that a win!
Sending a blogger free food or paying them to write about your restaurant may not always be the answer. Maybe you need to work with the blogger to giveaway coupons, a date night, or restaurant merchandise, to their readers. This not only puts your restaurant on people’s radar, but it drums up excitement!
You need to ensure your giveaway is something people will actually want. Who doesn’t love a free date night? Maybe you can offer a t-shirt and coupons? Whatever it is, work with the blogger to decide what is best!
Is this just too much for you to take on? Have no fear! Let 214 Eats take care of it for you! 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! Contact 214 Eats today!