The competition is fierce when you are running a bar or restaurant, and sustaining your customer base can be an uphill battle. Keeping up with social media, your website and online chatter is only part of the challenge, you also need to keep people walking in the door to meet revenues goals.
It can be a tough industry, but the bright news is that there are simple things you can do to improve your marketing plan and keep patrons coming back. Here are 3 marketing ideas to take your business to the next level.
Prioritize Customer Service
Many restaurants invest in marketing to attract new patrons, with little emphasis on retaining the patrons that have already visited. Customer service remains a fruitful opportunity to stand out from the competitors and build loyalty to your brand.
The nature of the business is that other local restaurants may undercut your pricing or come out with similar offerings. What keeps your company in a favorable position is the dedication to exceptional service, not only for aggrieved customers but for every single patron.
Spice it Up with Culture
Creating culture videos and inspirational stories to share on your website will help to personalize the interaction between your restaurant and the community. People naturally want to do business with places that they feel are making a positive impact, whether it is simply through providing delicious cuisine or actually lending a hand to those in need.
Explore the culture of your brand by connecting with your target market on a personal level, not just be sharing pictures of food. Utilizing cultural stories on social media will have a powerful influence for all generational groups, especially the millennials.
Choose Your Advertising Wisely
It is easy for businesses to get conned into spending money on an advertising strategy that has no clear objectives established. When you are putting money into advertising, make sure it is going to actually help you win new patrons and build brand loyalty.
Advertising is not a magical phenomenon, it will take work to build your presence online. Some restaurants underestimate the power of a strategic online advertising plan and throw away money to low-cost providers. Find someone you trust to handle all of your advertising needs, not a company just trying to make a quick buck.
Want to see how we can help you craft a winning social marketing plan? Contact us at 214 Eats!