You’ve put a great deal of work into getting your restaurant up and running, now growing your business can seemingly be a challenge. In a tech era full of social media and websites, there are many different options for promoting your business. The key to success in bringing in new customers is to nurture the foundation and have a structured plan for promoting both locally and online.

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Follow these 4 simple steps to attract more patrons and use the digital world to increase your customer base.

  1. Expand Your Online Presence - In order to bring in new customers, you need to focus on new ways for people to find your restaurant. Make sure your menu is posted on your website and you may also consider listing your offerings through third party service providers such as Uber Eats or GrubHub. Social media is an absolute must in the digital age, certainly don’t limit your activity to just one platform. Press releases on local websites and registering with local business organizations will also help spread the word.
  2. Level Up the Engagement - Digital tools are the cream of the crop when it comes to connecting with prospects. Instead of just posting on social media, use your creativity to stimulate interaction. Use a call to action statement on posts for readers to share their experiences or comment with their input. For example, posting a picture of a few different dishes and asking for opinions on which option to add to the menu.

  3. Connect with a Plan in Mind - Communicating with potential customers online will only get you so far without any goals. Identify your target customer and decide on a plan to reach them. You want to narrow the market down in order to focus your resources toward efficient advertising methods.

  4. Stay on Top of Your Reputation - It is important to monitor your social media websites as well as online chatter to keep track of customer feedback and gauge the competition. You can easily set up Google alerts to watch out for instances of your restaurant or competitors. Keeping an eye on your reputation can help you expand by presenting marketing opportunities as well as retaining your existing customer base.

 

When managing your promotions, think about not only how you will get customers in the door, but how to will keep them coming back. You want to differentiate your restaurant from the competition; whether it’s through cuisine, entertainment or your authentic hometown vibes. Be committed to a solid plan and stay engaged with your client base.