Does your restaurant have multiple locations? Do you know how to properly manage the different locations on social media?
It is important to have a different page for each location. This enables you to target specific audiences, especially in terms of geography, and address each audience’s unique needs. Additionally, each location may have different specials running or different products. If you have separate social media pages for each location you do not have to worry about customer confusion.
Develop a Franchise Digital Marketing Plan
Even though your restaurant has multiple locations, they should all be on the same page in terms of digital marketing goals. What does your restaurant value most? What message do you want to convey? Make sure the answers are the same across the board.
Cater to Your Audience
What kind of audience are you trying to bring in? Is your restaurant family-friendly or more of a date night spot? Your digital marketing should convey this and be consistent across all locations.
Decide on Content to be Shared
Just because one of your restaurants’ pages shares something, it doesn’t mean another one can’t. Especially when it comes to holidays or general posts, utilize it and share it on all of your pages. As long as it isn’t specific to a location it will work. No use trying to create more content when you can just recycle!
This one can’t be stressed enough. If you have multiple employees accessing the restaurants’ social media pages things can get out of control quickly. Create a master schedule shared across all locations for employees to update as they share on social media. This keeps everything organized, you know what was shared and when, and it allows you to schedule specific posts.
Is this just too much for you and your restaurant? Let us at 214 Eats help! 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! We look forward to connecting you and assisting you with your next steps!