Everyone wants to promote their restaurants in the best light, but doing that requires a good strategy. What happens when your strategy goes awry? What did you do wrong? Don’t worry, 214 Eats here, and we will help you through this! First things first, avoid making the following mistakes:
No Social Media?
In today’s day and age social media is everything. Okay, maybe not everything, but a lot. This is where many of the younger generations go to find new restaurants and read reviews. If you don’t have a social media presence you are missing an entire generation (or two) of customers. Be active on your social media page! Showcase promotions and new entrees!
Many businesses avoid email marketing because they believe it to be ineffective. They couldn’t be more wrong! Over 90% of adults surveyed have said they enjoy getting promotional emails from businesses they frequent. Take advantage of this and email coupons and promotional events!
Paying for Followers
Nothing says untrustworthy like bought followers, right? People who are checking out your social media accounts are more intelligent than some businesses give them credit for. If someone can tell you are paying for followers you are immediately deemed untrustworthy. But that’s not you, you know they are smart! You are going to earn your followers the correct way! Real people tell their friends about awesome restaurants they’ve been to, you can’t lose.
Getting Social Media Crazy
What do we mean by this? Do not send direct or private messages. People do not like to be “spammed” with messages from businesses on their social media accounts. Share things on your page or tweet, but do not directly contact someone. If a person wants to find out more information about your restaurant make sure that information is available on your page.
Afraid you can’t handle the digital marketing of your restaurant? No worries! Let us take care of it. 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! Let us know how we can help you today!