Celebrate the Holidays with the Dallas Santa Crawl

Come celebrate the holiday season Santa-style with the Dallas Santa Crawl on December 16th from 8 to 11 pm, presented by Vodka Trot. This quarter-mile event will be full of fun and vodka as crawlers trot through the West End District.

The streets will be fully blocked off in reservation of the Santa Crawl, centered on Record, Corbin, Ross and Market streets.

Participants will be receiving a drink tasting wristband and commemorative glass at the crawl finish line. Take your wristband and glass to gain entry to the tasting festival and best of all, a FREE vodka drink and 4 vendor samples.

Dallas will be home to one of the largest Santa bar crawls in the nation as this event includes music, lip sync contests, costume awards and many more! Dancing, singing and alcoholic beverages, what more could you ask for in a holiday event?

Dress for the holiday spirit as the winner of the Santa costume contest will leave with an exclusive bottle of Glass Vodks.

Vodka Trot will have 4 different vodka brands and their best concoctions along with the bars and restaurants along the West End strip.

If you plan on attending, you can visit the Vodka Trot website to pre-register and save on your entry. The cost is $20 per person and $15 for the designated driver (with no alcoholic beverage comp ticket). If you wait until the event, it may be sold out and the tickets are $30 on site.

After the event is over at 11 pm, Tutta’s Pizza is hosting an after party event with more live music, delicious food and drink specials.

Saturday night will surely be an event to remember with the kickoff of the 1st Annual Dallas Santa Crawl. Take in the rich history of the West End and enjoy adult beverages and delicious food!

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3 Marketing Ideas to Attract and Retain Patrons

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The competition is fierce when you are running a bar or restaurant, and sustaining your customer base can be an uphill battle. Keeping up with social media, your website and online chatter is only part of the challenge, you also need to keep people walking in the door to meet revenues goals.

It can be a tough industry, but the bright news is that there are simple things you can do to improve your marketing plan and keep patrons coming back. Here are 3 marketing ideas to take your business to the next level.

Prioritize Customer Service

Many restaurants invest in marketing to attract new patrons, with little emphasis on retaining the patrons that have already visited. Customer service remains a fruitful opportunity to stand out from the competitors and build loyalty to your brand.

The nature of the business is that other local restaurants may undercut your pricing or come out with similar offerings. What keeps your company in a favorable position is the dedication to exceptional service, not only for aggrieved customers but for every single patron.

Spice it Up with Culture

Creating culture videos and inspirational stories to share on your website will help to personalize the interaction between your restaurant and the community. People naturally want to do business with places that they feel are making a positive impact, whether it is simply through providing delicious cuisine or actually lending a hand to those in need.

Explore the culture of your brand by connecting with your target market on a personal level, not just be sharing pictures of food. Utilizing cultural stories on social media will have a powerful influence for all generational groups, especially the millennials.

Choose Your Advertising Wisely

It is easy for businesses to get conned into spending money on an advertising strategy that has no clear objectives established. When you are putting money into advertising, make sure it is going to actually help you win new patrons and build brand loyalty.

Advertising is not a magical phenomenon, it will take work to build your presence online. Some restaurants underestimate the power of a strategic online advertising plan and throw away money to low-cost providers. Find someone you trust to handle all of your advertising needs, not a company just trying to make a quick buck.

Want to see how we can help you craft a winning social marketing plan? Contact us at 214 Eats!

Improving Local SEO - 3 Tips for Success

Don’t feel like you’re alone not knowing how to navigate search engine optimization, as many business owners have no idea where to start. Chances are that you get all kinds of solicitations promising the top slot of Google for a hefty price. Before investing money in SEO efforts, there are a few quick things you can do to optimize your web presence.

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Here are 3 tips to improve your local SEO strategy:

Complete Business Directory Listings

It may seem tedious but going through all of the business directory listings to claim your business name will signal search engines to refresh your position. The greater level of certainty that search engines have in your business contact information, the more likely they are to rank your listing higher.

A few of the important citations to claim include Bing Places, Superpages, Angie’s List and Trip Advisor. Take a few minutes to search other directories as you want to make it as easy as possible for consumers to find your business when searching the web.

Conduct Keyword Research

You can target your advertising strategy by finding what queries people use to find a restaurant or bar in your region. The Google Adwords Keyword Tool is an invaluable tool that you can use for keyword ideas and competition analysis.

A good place to start is by coming up with a list of queries that you think would be used to find a business in your area. By using keyword research, you can find out how frequently the terms are searched and how much competition exists.

Improve Your Homepage

After you’ve conducted keyword research, you will want to structure your homepage for the queries with the most opportunity. Search engines only see the raw HTML of your website, so it is important that the content is optimized for your target keywords.

It is best to limit your keywords to no more than 2 as it will help your homepage rank higher for those queries. Never overlook the power of keyword usage as it is what will connect consumer searches to your business.

Need help keeping your web content fresh and implementing search engine optimization strategies? Contact us at 214 Eats to help you with website management, online reputation strategy, social marketing and much more!

We Give Yelp a "1"

We Give Yelp a "1"

Many of our clients ask our opinion of Yelp prior to disclosing their review of Yelp, to which we have historically stood neutral...let's say a 3.  However, we are changing our 3 star review of Yelp to a 1.  And as we frequently read from Yelpers reviewing local restaurants, "if we could give negative stars we would".  

We've bit our tongue for years because some of our clients do see value in Yelp. Even those who aren't spending money on "featured listings" see actionable data (albeit from Yelp) and believe Yelp drives users to their business.  Nobody is debating that millions of people use Yelp to locate a restaurant in their area (usually an unfamiliar one).

However, the majority of our clients are fed up.  They are adamant Yelp is bad for their business, and that they have little-to-no control over what users see and post on Yelp.  With mounting public lawsuits from local businesses, Yelp has made themselves indefensible to these accusations.  

Yet it doesn't seem like Yelp could care any less. Their shoulder-shrugging attitude combined with their claims that "it's just a platform, and we don't control the content" has infuriated business owners.  According to Harvard Business Review, one un-responded negative review can cost a restaurant $7,000 annually.  

Yelp knows this, and they have built a business model around it.  They know reviews can make or break your livelihood, and what do they want in return? Your money.  Our clients frequently tell us they feel like their good reviews are being suppressed, while the bad ones stay at the top until their perky ad rep calls and says, "yeah we can probably help you with that...oh and if you pay extra we'll ensure your competitors don't show up on your own page".   Here's a screenshot from just one of our angry clients who launched a new restaurant last month:

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We could go off on a tangent about the core of the problem - Yelp reviewers. You know the ones who leave their little apartment to make a big impact on the culinary world by posting a scathing review about their $6.00 burger not being "medium rare plus"? Those people have no idea the damage they are doing to their own local economy.  These keyboard warriors are real tough until the manager responds trying to rectify the situation and then, silence; but we'll let a real chef elaborate here:

So what's the basis for our own blasting of Yelp?  As if they haven't harassed the restaurant industry enough, Yelp decided to cut its ties with review software platforms that help agencies like ours manage the reputation of our clients. This means agencies and local businesses who rely on software to pull in reviews from the entire web aren't able anymore to see Yelp reviews or historical data without going to Yelp directly.

Why is Yelp doing this? Most likely the same reason our restaurants claim they suppress positive reviews and promote negative....Wall Street $$$$.

To make things worse, Yelp claims they did this is because "reviews should be organic and unsolicited" .  And if you didn't just spit out your coffee at the hypocrisy of that message, you can read this ridiculous press release by their VP.  

So let's summarize: Yelp creates a platform for users to complain on, local businesses then try to get their happy customers to post reviews to balance the negativity, and then Yelp tries to shut down this practice by suppressing positive reviews, cutting ties with software platforms, and then asks for money.  What decade is this again? 

The good news is the tide is turning, and with user behavior changing this will soon be a non-issue for local businesses.  Google, Facebook and Instagram have done a tremendous job for local businesses, and the numbers are showing. Google's display of local results along with reviews, photos, menus, interior 360 shots, and Facebook's check-in functionality and promotional aspects are winning users over. Instagram has become the mecca for food & wine bragging rights, which does nothing but compliment and help grow a restaurant's business.  Our clients have seen a drop in Yelp reviews by 18% this year, with that percentages directly crossing over to Google and Facebook.   

For now, we urge our clients to educate their customers about Yelp's business practices. Give your customers a voice (preferably before they leave), and let them  know their reviews are welcome on your own website, Google or Facebook.  If the Yelpers quit their yelping on Yelp, Yelp's market share will dwindle faster than you can stay Yahoo! 

Promoting Your Restaurant - 4 Steps to Success

You’ve put a great deal of work into getting your restaurant up and running, now growing your business can seemingly be a challenge. In a tech era full of social media and websites, there are many different options for promoting your business. The key to success in bringing in new customers is to nurture the foundation and have a structured plan for promoting both locally and online.

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Follow these 4 simple steps to attract more patrons and use the digital world to increase your customer base.

  1. Expand Your Online Presence - In order to bring in new customers, you need to focus on new ways for people to find your restaurant. Make sure your menu is posted on your website and you may also consider listing your offerings through third party service providers such as Uber Eats or GrubHub. Social media is an absolute must in the digital age, certainly don’t limit your activity to just one platform. Press releases on local websites and registering with local business organizations will also help spread the word.
  2. Level Up the Engagement - Digital tools are the cream of the crop when it comes to connecting with prospects. Instead of just posting on social media, use your creativity to stimulate interaction. Use a call to action statement on posts for readers to share their experiences or comment with their input. For example, posting a picture of a few different dishes and asking for opinions on which option to add to the menu.

  3. Connect with a Plan in Mind - Communicating with potential customers online will only get you so far without any goals. Identify your target customer and decide on a plan to reach them. You want to narrow the market down in order to focus your resources toward efficient advertising methods.

  4. Stay on Top of Your Reputation - It is important to monitor your social media websites as well as online chatter to keep track of customer feedback and gauge the competition. You can easily set up Google alerts to watch out for instances of your restaurant or competitors. Keeping an eye on your reputation can help you expand by presenting marketing opportunities as well as retaining your existing customer base.

 

When managing your promotions, think about not only how you will get customers in the door, but how to will keep them coming back. You want to differentiate your restaurant from the competition; whether it’s through cuisine, entertainment or your authentic hometown vibes. Be committed to a solid plan and stay engaged with your client base.

How to Manage Multiple Social Media Pages

Does your restaurant have multiple locations? Do you know how to properly manage the different locations on social media? 

It is important to have a different page for each location. This enables you to target specific audiences, especially in terms of geography, and address each audience’s unique needs. Additionally, each location may have different specials running or different products. If you have separate social media pages for each location you do not have to worry about customer confusion. 

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Develop a Franchise Digital Marketing Plan

Even though your restaurant has multiple locations, they should all be on the same page in terms of digital marketing goals. What does your restaurant value most? What message do you want to convey? Make sure the answers are the same across the board. 

 

Cater to Your Audience

What kind of audience are you trying to bring in? Is your restaurant family-friendly or more of a date night spot? Your digital marketing should convey this and be consistent across all locations. 

 

Decide on Content to be Shared

Just because one of your restaurants’ pages shares something, it doesn’t mean another one can’t. Especially when it comes to holidays or general posts, utilize it and share it on all of your pages. As long as it isn’t specific to a location it will work. No use trying to create more content when you can just recycle! 

 

Be Organized! 

This one can’t be stressed enough. If you have multiple employees accessing the restaurants’ social media pages things can get out of control quickly. Create a master schedule shared across all locations for employees to update as they share on social media. This keeps everything organized, you know what was shared and when, and it allows you to schedule specific posts. 

 

Is this just too much for you and your restaurant? Let us at 214 Eats help! 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! We look forward to connecting you and assisting you with your next steps! 

4 Popular Marketing Mistakes

Everyone wants to promote their restaurants in the best light, but doing that requires a good strategy. What happens when your strategy goes awry? What did you do wrong? Don’t worry, 214 Eats here, and we will help you through this! First things first, avoid making the following mistakes: 

 

No Social Media? 

In today’s day and age social media is everything. Okay, maybe not everything, but a lot. This is where many of the younger generations go to find new restaurants and read reviews. If you don’t have a social media presence you are missing an entire generation (or two) of customers. Be active on your social media page! Showcase promotions and new entrees! 

 

Avoiding Emails

Many businesses avoid email marketing because they believe it to be ineffective. They couldn’t be more wrong! Over 90% of adults surveyed have said they enjoy getting promotional emails from businesses they frequent. Take advantage of this and email coupons and promotional events! 

 

Paying for Followers

Nothing says untrustworthy like bought followers, right? People who are checking out your social media accounts are more intelligent than some businesses give them credit for. If someone can tell you are paying for followers you are immediately deemed untrustworthy. But that’s not you, you know they are smart! You are going to earn your followers the correct way! Real people tell their friends about awesome restaurants they’ve been to, you can’t lose. 

 

Getting Social Media Crazy

What do we mean by this? Do not send direct or private messages. People do not like to be “spammed” with messages from businesses on their social media accounts. Share things on your page or tweet, but do not directly contact someone. If a person wants to find out more information about your restaurant make sure that information is available on your page. 

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Afraid you can’t handle the digital marketing of your restaurant? No worries! Let us take care of it. 214 Eats specializes in social marketing, online reputation management, search engine optimization, and dynamic websites for restaurants! Let us know how we can help you today! 

Big Tex Choice Food Awards

It’s time! For what? For the Great State Fair of Texas! The State Fair kicks off tomorrow, September 29, 2017 and goes through Sunday, October 22, 2017. 

The State Fair offers more than 100 shows DAILY, as well as family-friendly activities, fantastic food (this is where we at 214 Eats will be), and competitions. 

Let’s take a moment and talk about the food. Specifically the 2017 Big Tex Choice Awards. The Big Tex Choice Awards started in 2005 as a way to debut the most insane, and scrumptious, edible concoctions available at the fair. The awards are “Best Taste - Sweet,” “Best Taste - Savory,” and “Most Creative.”

The contest to discover the winner actually started this summer, in mid-July, with 47 entries. Competitors must “have at least one year of experience as a concessionaire at the Fair to enter the competition.” Once the judges go through all 47 entries, they are narrowed down to 30 semi-finalists. 

From there, the entries are narrowed down to the top 10 finalists. Finally, the entries that are award worthy are announced. 

Taking the award for “Best Taste - Sweet” is the Gulf Coast Fish Bowl. This entry, put together by Clint Probst, is a blue punch cocktail that comes in a fish bowl with Nerds candy, Swedish Fish, and other yummies. Probst has been in the semi-finals eight times, but has never won before. 

The award for “Best-Taste - Savory” and “Most Creative” actually went to the same entry! The winner for these two awards is the Funnel Cake Bacon Quest Burger put together by Tom Grace. This scrumptious winner has funnel cake ‘buns’, burger patties, and delectable cheese dip. 

Finalists include deep fried froot loops, pinot noir popcorn, deep fried chicken noodle soup on a stick, fried texas sheet cake, texas fajita fries, the tamale donut, fat smooth, and surfin’ turfin’ tator boat. 

Hungry yet? 

Get on down to the State Fair of Texas, starting tomorrow, and try everything for yourself! 

Oktoberfest Fort Worth

It’s almost October! Know what that means???? Oktoberfest! Oktoberfest Fort Worth is this weekend, September 21-23! 

At Oktoberfest Fort Worth you will be able to enjoy German clothing and souvenirs, German food, music, dancing, beer and beer gardens, and their annual Dachshund races! 

Oktoberfest Fort Worth is open from 5:00-11:00 PM on Thursday, 5:00-11:00 PM on Friday, and 11:00 AM - 12:00 AM on Saturday. 

Tickets for Oktoberfest Fort Worth are incredibly reasonable! Thursday, September 21 admission costs $5.00, Friday, September 22 admission costs $10.00, and Saturday, September 23 admission costs $10.00. A pass for all three days costs JUST $15.00. Kids under the age of 12 are free with a paying adult. All tickets bought before September 20 come with a FREE 2017 Oktoberfest Fort Worth commemorative stein (a beer mug). 

214 Eats recommends opting for the option of enjoying an authentic German three-course meal from Reata Haus. These dinners are served Thursday, Friday, and Saturday evenings. Tickets for the Reata Haus dinner include: festival entrance, three-course meal, a commemorative stein, VIP seating in Spaten Hall, non-alcoholic beverages, and gratuity. Tickets for dinner cost $65.00 per person. 

You can purchase tickets for Oktoberfest Fort Worth here

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There is so much to do at Oktoberfest Fort Worth! On Thursday the festival kicks off in Spaten Hall as the first kegs of Spaten will be tapped. There will be plenty of live music and entertainment, carnival games and rides, and fast-food booths. 

You can sign up to participate in the Bier Barrel Rolling Race, or sign your dachshund up to participate in the Dachshund Dash! Other competitions at Oktoberfest Fort Worth include the Bier Wench Stein Carrying competition, the Oktoberfest Olympics, and the Stein Hosting Competition! 

Beer, Food, Fun, what more do you need?! Oktoberfest Fort Worth cannot be missed! 

Date Night! Girls Night! Guys Night!

Have plans for Friday, September 1st? You do now! Grab your significant other, your girlfriends, or your buddies, and head to the Community Beer Company for Brew-HaHa

The Brew-HaHa Comedy Series is having a new comedy dating show that will be hosted by Tyson Faifer from Fox’s Love Connection and WE TV’s Million Dollar Matchmaker. 

One contestant will win a date with a comedian from the Brew-Haha show. However, He or She won’t be able to see the comedian, they will only be able to hear their jokes. The idea is that laughter is the best way to find love, but is it? Come tomorrow and see! 

Tickets are $20, if bought in advance, and include a comedy dating show with a headliner comedian, a souvenir pint glass, 3 craft beers, and a mini tour of the Community Beer Company brewery.  A very limited amount of tickets will be sold. Tickets at the door will be $25 if the event is not already sold out. So call ahead and buy those tickets! 

All tickets are general admission except for VIP seating. If you and your friends want to be up close and personal for the action, purchase a VIP table! VIP tables are $100 and include front row seats for 4 and everything included in the general admission ticket for 4. A limited number of VIP tables will be sold. 

Community Beer Company is located at 1530 Inspiration Dr #200, Dallas, Texas, 75207. They “strive to create the highest quality craft brews [they] can, while creating an environment where our community can gather to enjoy good company and great beer together.” 

No matter who you go with, this show is guaranteed to be the highlight of your week! You will get to laugh with your friends, enjoy great beer, and maybe pick up a date? See ya there! 

It's Rodeo Time!

It’s that time again! Dust off your boots, the North Texas Fair and Rodeo in Denton is back! This year’s fair takes place from Friday, August 18, through Saturday, August 26. 

Come out and enjoy live music, both professional and youth rodeos, carnival rides and FOOD, and livestock exhibitions. This year’s fair will also feature the Paul Bunyan Lumberjack Show, Swiftly Swine Swimming & Pig Racing Show, and the Peterbilt Kid Zone. 

The Paul Bunyan Lumberjack Show is presented by Coserv. Performances are Monday-Friday (7:00 PM and 8:30 PM) and Saturday-Sunday (2:00 PM, 5:00 PM, and 8:00 PM). 

The Swiftly Swine Swimming & Pig Racing Show is presented by Hill & Hill Attorneys at Law. Performances are Monday-Friday (6:00 PM & 8:00 PM) and Saturday-Sunday (2:30 PM, 4:30 PM, 6:30 PM, and 8:30 PM). 

There are many different types of rodeos to choose from! The Professional Rodeo Cowboys Association Rodeo (PRCA) is your typical rodeo. Events include bareback riding, steer wrestling, a calf scramble, team roping, bull riding, and more! The PRCA Rodeo takes place August 18-20. Other rodeos include the TXT Equipment Invitational Ranch Rodeo (August 21), Mutton Bustin’ for the little kids and the 21 and Under Rodeo (August 22-23), and the Bull Blow Out and Cowboy Protection Match (August 24-26). 

The music line-up is outstanding! The fair gets started with the Josh Abbott Band on August 18 and concludes with Tracy Byrd on August 26. Other entertainers include Travis Tritt, Cody Johnson, Shane Smith & The Saints, and Sam Riggs. You cannot miss this!!

The carnival rides are top-notch! All of your favorites will be there, as well as some new ones! Get ready to relive your childhood on the carousel or the go-gator! Catch a thrill on the Kamikaze, Starship 2000, or the Scorpion! 

And of course we couldn’t forget about the food!! Indulge in fried goodness! Share a funnel cake! Savor the cotton candy! Scarf down the corndog! All your favorite fair food is there! 

Take the family, enjoy the music, have a great time, and enjoy the food! The North Texas Fair and Rodeo can’t be missed! 

6 Tips to Enhance Food Photos

Are you constantly trying to take mouthwatering photos of your restaurant’s food for your website? Do they always turn out the way you hope, or do you need help? Have no fear! 214 Eats here! Taking good photographs of your restaurant’s dishes is essential! Follow these tips to ensure good results: 

1. Take Photos From Above

Taking photographs from above enables you to showcase all details of the dish. It also eliminates any background distractions. 

 

2. Take Clear Photos

I know this is common sense, but think about it! Blurry pictures don’t look professional, and nobody wants to eat food that looks subpar. Keep your hands steady when taking the shot and make sure your photographs come out in focus. 

 

3. Use Natural Light

Food is often showcased best in natural light. One way to do this is simply take the dish outside to photograph. You will have to watch out for shadows (which you do not want), but if you take the photos in the shade you should get the desired effect. 

 

4. Clean Up Your Work Area

You know that napkin you used to wipe up a spill? Make sure it’s not in your photo! I know it should go without saying, but make sure the area around your food is clean! 

 

5. Don’t Fill the Whole Frame

When taking your photos, make sure your dish has area around it. You do not want to fill the entire frame. This creates a more aesthetically pleasing presentation and gives you more space to play with. 

 

6. Simplicity is Key

You want the main focus of your photograph to be your food. Don’t fill your photo with unnecessary silverware or decorations. Use simple white dishes to enhance your food and make it the star! 

You absolutely want to showcase your dishes and make potential customers’ mouths water! These tips will help ensure perfection! Just be sure to let us have a taste! 

Join Us at The Ginger Man

Looking for the perfect location to host your next hangout? 214 Eats has you covered! Look no further than The Ginger Man Pub in Uptown, Dallas! In addition to a great local hangout, The Ginger Man hosts a variety of events throughout the week, and the year!

Next Saturday, July 15, from 3:00 PM - 7:00 PM, The Ginger Man will be hosting a Belgian Independence Day Tasting! For just $40 you get to taste 8 different Belgian beers with food pairings, guest speakers, and raffle prizes. You can purchase tickets in advance at the pub or by phone (214.754.8771). Grab some buddies and make some plans! The Ginger Man is the place to be July 15. 

On Thursday, July 20, at 6:00 PM is Brewery Night. Saison DuPont Avec Les Bon Vouex Big Bottle Night - buy a 750ml bottle and you get two glasses. 

In addition to fun one-time events, The Ginger Man also hosts regular events throughout the week. 

On Wednesdays at 6 PM it is ‘Bring Your Own Vinyl’ night! The Ginger Man also uses this night for giveaways and brewery partners. July 12 is ‘Be a Belgian for a Day! Duvel Glass Night: buy a beer, keep the glass’ and July 19 Bells Brewery will be in the house. 

On Tuesdays at 7:30 PM it is ‘Trivial Tuesday.’ Play fun trivia to win prizes! 

Every month The Ginger Man has a specialized flight. The July Flight of the Month includes Ommegang Three Philosophers, Ommegang Fruition, Gulden Draak, and Chimay White. 

Some of the exciting annual events The Ginger Man hosts include the Valentine’s Day Beer and Chocolate Tasting, Texas Independence Day Cook-Offs, Saint Patrick’s Day Party, Memorial Day Party, Belgium Independence Day Tasting (July 15), Labor Day Party, Oktoberfest Kickoff Party, and a special Holiday Tasting. 

Taste 13 Unique Beers THIS Wednesday!

June is almost over! Looking for a midweek summer treat? 214 Eats knows just the spot! Fernando’s Mexican Cuisine - Cityline is hosting a Mexican Beer Tasting! 

Fernando’s Mexican Cuisine first opened as an upscale Tex-Mex restaurant in 2005. Founder, Fernando Padilla, initially used influences from Mexico City for his entrees, but now Fernando’s offers both “classic” and Mexico City inspired entrees. 

Padilla states a successful restaurant offers “great food with great service and great atmosphere,” so that’s what he aims to bring everyday to Fernando’s Mexican Cuisine. In addition to Mexican Beer, Fernando’s offers a full service bar. You will not be missing any desired beverage. 

This Wednesday, June 28, 2017, from 6:00 PM - 7:30 PM, Fernando’s Mexican Cuisine (1250 State Street, #100, Richardson, TX 75082) will be hosting a Mexican Beer Tasting. You, and however many friends you brings, will be able to taste all 13 Mexican Beers Fernando’s offers for just $20 a person. You will also be able to enjoy appetizers and a take home gift! 

Space is limited, so be sure to get your ticket today! 

So grab some friends and head on out to Fernando’s Mexican Cuisine - Cityline THIS Wednesday! Summer only comes once a year, it deserves to be celebrated! 

Can’t make it this Wednesday? No worries! Fernando’s Mexican Cuisine has an incredible Happy Hour Monday through Fridays. From 11:00 AM - 6:30 PM you can enjoy frozen and on-the-rocks margaritas in addition to discounted cocktails, beer, and wine. 

If that isn’t enough, Fernando’s Mexican Cuisine offers an incredible brunch special Saturdays and Sundays from 10:00 AM - 4:00 PM. All brunch drinks are $3.75 (brunch drinks include mimosas, bloody marys, margarita swirls, house margaritas, screwdrivers, frozen blueberry mojitos, and more)! Get to Fernando’s and get your brunch on! 

How to Partner with Bloggers to Bring in More Customers

Working to create an online presence can be hard work. Research, put out by Twitter, states that 49% of survey responders trust social media personalities and bloggers when it comes to investing in a service or product. 

So how do you go about connecting and including bloggers and social media personalities with your restaurant? 214 Eats, an expert in restaurant online reputation management, restaurant social marketing, and search engine optimization, has just the tools for you!

Offering Samples = Reviews

One of the best way to connect bloggers and social media personalities with your restaurant is to simply offer them free food! Do your research and select foodie bloggers that are specifically interested in your genre. Are you a mainstream restaurant? Or do you offer something more selective? Choose foodie bloggers that fit your style! 

Often this will encourage the bloggers to write a review of your restaurant. This is where you will gain customers. If the blogger loves your style and what you serve, you can bet your restaurant will be flowing with a slew of brand new customers very soon! 

 

Sponsor a Blog Post

One way to ensure the blogger writes about your restaurant is to pay them to write a “sponsored post.” A sponsored blog post is written by the blogger in their own voice expressing their own views of your food and restaurant (so you better make sure they enjoy themselves). The blogger will include an anecdote that states the blog was sponsored, but that the views are their own. 

Readers, and potential customers, will enjoy reading what the blogger has to say in their own words, and you will gain new customers. I’d call that a win! 

 

Free Stuff! 

Sending a blogger free food or paying them to write about your restaurant may not always be the answer. Maybe you need to work with the blogger to giveaway coupons, a date night, or restaurant merchandise, to their readers. This not only puts your restaurant on people’s radar, but it drums up excitement! 

You need to ensure your giveaway is something people will actually want. Who doesn’t love a free date night? Maybe you can offer a t-shirt and coupons? Whatever it is, work with the blogger to decide what is best! 

 

Is this just too much for you to take on? Have no fear! Let 214 Eats take care of it for you! 214 Eats specializes in social marketing, online reputation management, search engine optimization,  and dynamic websites for restaurants! Contact 214 Eats today! 

Brew the Cure: See You There!

At 214 Eats, what do we love more than food? Food with a cause! We love supporting a fantastic organization while enjoying good eats! 

The Young Leadership Committee of the Juvenile Diabetes Research Foundation (JDRF) is hosting its 5th Annual Brew the Cure on Saturday, June 3, 2017 from 2:00 PM to 5:00 PM at Henderson Tap House in Dallas. 

This awesome event will feature phenomenal live music, a continuous pour of incredible local brews, yummy food, exciting raffle prizes, and tons of fun! Since the event started in 2012, Brew the Cure has raised more than $80,000 to support JDRF’s cause. 

Sponsors for this year’s Brew the Cure include the Orix Foundation and CMS Strategic Partners. 

JDRF is the leading global organization focused on fighting type 1 diabetes research. Currently, there is no cure for type 1 diabetes, and no way to prevent it. JDRF funds research that drives scientific progress to deliver new treatments and therapies for those that live with the reality of type 1 diabetes. 

JDRF helps to identify and invest in therapies that prove promising in their early stages. “This investment strategy ensures that the most life-changing breakthroughs can make it through the long research, development and delivery process and get to people living with type 1 diabetes sooner.” 

JDRF also hopes to develop a vaccination that will hopefully prevent type 1 diabetes from the beginning. The vaccine would prevent the autoimmune attack on the cells that produce insulin. JDRF is also working towards therapies that can prevent people with type 1 diabetes from becoming dependent on insulin therapy. 

Individual tickets for the event are $30. To buy tickets, click here. Tickets include free beer (3 tickets each), yummy food (light buffet), exciting raffle prizes, and live entertainment! 

Henderson Tap House is located at 2323 N Henderson Avenue, Dallas, TX75206. 

Food, Beer, Good Cause? See you there! 

Wine & Shopping This Thursday!

CiboDivino Marketplace is teaming up with J Vineyards to bring you an incredible night of wine tasting and shopping on Thursday, June 1, from 5:30 - 8:30 PM. Wine and shopping! You cannot go wrong! 214 Eats approved! 

The evening will include a tasting, guided by a professional, of various J Vineyards wines. Guests can then browse CiboDivino’s incredible selection of authentic Italian goods in their market area, or they can grab a glass of wine from J Vineyards and head over to enjoy a hand-crafted dinner created by chef Daniele Puleo. 

CiboDivino means Divine Foods which is what CiboDivino strives to provide their neighbors. The CiboDivino Marketplace was inspired by the Mercati di Piazzas in Italy where people gather together and are able to shop for fresh produce and foods. CiboDivino Marketplace is “committed to providing authentic Italian prepared foods, Pizza Napoletana, an eclectic section of wine, local craft beers along with specialty meats, cheeses and grocery items from around the world.” 

J Vineyards is a California based winery that has developed a reputation “as a rare American winery with both superlative sparkling and varietal wines.” They are known for their world-class hospitality, contemporary winery, and estate vineyards. By putting dual focus on sparkling wines and varietals, J Vineyards’ has been able to put together a unique portfolio that offers a variety of wines. Wines that are sophisticated, wines that are food-friendly, and wines for all occasions. 

CiboDivino Marketplace is located at 1868 Sylvan Avenue, Suite #D-100, Dallas, TX75208. The wine tasting is complimentary to every guest over the drinking age, and is available from 5:30 - 8:30 PM. 

Grab some girlfriends, grab your friends who LOVE Italian food, or just grab yourself, and get on over to CiboDibino Marketplace this Thursday! You won’t want to miss out on this free wine tasting! 

Memorial Day Brunch!

Mornings, especially holiday mornings, are for brunchin’! Are we right? Yes. We’re right. 

Head over to Mudhen Meat and Greens on Monday, May 29, from 11 AM - 4 PM for their Memorial Day Brunch Fest! Yummy food, booze, and music? 214 Eats approves! 

Only $20.00 and you get a large buffet, live music, and a PETTING ZOO! The petting zoo will include small goats, sheep, ducks, lil piggies, and chickens! If the petting zoo didn’t sell you, we don’t know what will! 

The buffet includes whole wheat pancakes with all the fixings, applewood bacon, chicken sausage, sweet potato mash, vegetable egg scramble, stuffed avocado, and assorted pastries! Yum! 

For an additional $6 you get the ‘Build Your Own Bloody Mary’ or ‘Double Mimosa’ Bar. 

Falster Farm, HOLY Kombucha, and Oak Cliff Coffee Roasters will be on site with demos and samples! Seriously guys, you do NOT want to miss this!

Mudhen Meat and Greens cares about what you put in your body. They strive to provide high quality foods that taste good, feel good, and won’t kill you. They offer a large assortment of healthful options, but don’t identify as a health food restaurant! If you don’t care about healthy eating, their food is still amazing! And you will still feel good when you leave! 

Mudhen Meat and Green is located at 900 South Harwood St, Dallas, TX 75201. 

So grab your friends, your family, your mailman, your neighbor (grab everyone!) and make sure you are brunchin’ this Memorial Day at Mudhen Meat and Greens! You will love the food! Your neighbor will love the live music! Your kids (or just you, we won’t judge) will love the petting zoo! Your friends will love the Bloody Mary or Mimosa bar! Your mailman will love the samples and demos! There’s something for everyone! 

See you there! 

5 Steps to Gaining Online Reviews

It’s no secret that positive online reviews can have a huge impact on your restaurant’s sales and customer retention. More and more, customers are going online first before trying out new restaurants. 

Interested in improving your restaurant’s online reviews? 214 Eats is here to help! 214 Eats provides an end-to-end digital marketing program for restaurants and bars. Follow these 5 steps to improve your restaurant’s online reputation and increase your positive reviews. 

 

1. Just Ask! 

Many people won’t even think to write a review. Have your waiters or cashiers ask customers to write a review while they are checking out. Customers will be able to remember their experience and, don’t worry, research shows around 85% of reviews are positive! 

 

2. Quickly Respond to Negative Reviews

If a negative review shows up, don’t worry, but you will need to address it right away. You don’t want a customer to grow even more angry the longer they have to wait for a reply. Be kind and respectful to the reviewer, and let them know how you can remedy the problem. 

 

3. Highlight Positive Reviews

When someone gives you a glowing review, show it off! Share it on your restaurant’s website or social media page. Potential customers will see it and be more likely to come in and enjoy your restaurant! 

 

4. Utilize Social Media

Many social media websites make it easy for customers to review your restaurant. Utilizing all major social media outlets will bring in more customers and create more reviews. Post links to popular review sites so customers can easily write a review. 

 

5. Simplicity is Key

Make it easy for customers to write a review. If it’s complicated, customers will give up and never finish. Use an online reputation management platform (like 214 Eats!) to make the process easy and simple. 

 

Sound like maybe a little too much? Have no fear! 214 Eats is here! 214 Eats is excited to provide you with expert online reputation management for your restaurant. Contact us today! 

Come Party at Mayfest

Come one, come all, to Fort Worth’s biggest party! Mayfest will be taking place May 4-7 along the Trinity River in Trinity Park. 

Join in on 33 acres of fun! There is plenty to do for everyone in the family. There will be live music, bounce houses, a petting zoo, carnival rides, performing arts groups, zip-lining, rock-climbing, an art & gift market, and more! 

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There are 7 stages of entertainment! 7!!!! And 3 stages solely dedicated to music! 

The Main Stage, Art Stage, and Riverbank Stage are the music stages. The Main Stage is geared toward everyone. Many different genres will be performed. The Art Stage will focus specifically on bluegrass and jazz. The Riverbank Stage will focus on Country Western and Texas Country. Around 40 bands will be performing over the 4 day period, so you are sure to hear something you like!

The other 4 stages will be showcasing a wide variety of performing arts. Get ready for some tap dancing, Ballet, hip-hop, martial arts, and more! The Frost Zone Stage, the Tom Thumb Children’s Stage, the Sports Stage, and the Leisure Time Stage are where you will find the performing arts entertainment! 

Are you a foodie like we are at 214 Eats? Mayfest has something for you! Since 2014, Mayfest has had the “Best of the Fest” Food Vendor Contest. Mayfest Food Vendors will submit dishes and concoctions in various categories for judges (local chefs and celebrities) to sample on Thursday afternoon. Once the results are revealed the vendors will display their awards on the front of their booths. If you’d like to unofficially judge (we definitely will be!) pick up a Mayfest “Food-Crawl” Map to taste everything yourself! 

There is so much more to do at Mayfest, so be sure to check it out! If you visit on Thursday, May 4th, its FREE in celebration of Mayfest’s 45th Anniversary! On May 5-7 it will cost $5 for Children 3-12, $8 for Adults 13+, and $5 for Adults 60+. Children 2 and under are FREE! Parking costs $10/car in every lot. Don’t miss out!